BUYER FAMILIARISATION PROGRAM
ATE buyer delegates attending ATE Live in Sydney are invited to apply to attend a pre or post ATE Live familiarisation hosted by Destination NSW.
Space is limited. To apply for consideration to attend a Destination NSW famil, submit your famil preferences HERE. Deadline to express interest in famils is 18 March 2022.
For further questions, contact Destination NSW direct by email: trade.famils@dnsw.com.au.
Note: famils and itineraries are subject to change.
New South Wales
What's New - Explore Sydney's newest accommodation
Pre-famil date: 12 - 13 May 2022
Post-famil date: 19 - 20 May 2022
Duration: 2 days
Location: Sydney
Explore Sydney's newest hotels. Whether you crave traditional luxury, a minimalist eco experience or the edgy glam of an urban boutique hotel, the harbour city has a plethora of unique places to stay.
Enjoy a night in Sydney on either 12 or 19 May after a day of exploring.
What's New in Sydney
Pre-famil date: 13 - 15 May 2022
Post-famil date: 19 - 21 May 2022
Duration: 3 days
Location: Sydney
Engage your senses in the iconic harbour city lifestyle. There are plenty of new experiences, novel places to stay, an exciting schedule of events across Sydney and NSW plus a line-up of delicious new eateries.
Image credit: Wildlife Retreat at Taronga
Nature and Adventure, Blue Mountains
Post-famil date: 18 - 21 May 2022
Duration: 4 days
Location: Blue Mountains and Sydney
This itinerary highlights the cultural heritage & indulgence experiences of one of Australia’s natural wonders - the Blue Mountains. Within 90 minutes’ drive from Sydney, the Blue Mountains boasts a tempting combination of breathtaking nature, ornate gardens, fine restaurants, and luxurious spas. Disconnect from the world and reconnect with yourself.
Tasting and Touring in Southern Highlands and Shoalhaven
Pre-famil date: 12 - 15 May 2022
Post-famil date: 18 - 21 May 2022
Duration: 4 days
Location: Southern Highlands, Shoalhaven & Sydney
Only a short drive south from Sydney, Shoalhaven and the Southern Highlands region of NSW is an ideal destination to rewind, refresh and rejuvenate. Taste cool-climate wines in rolling vineyards, explore spectacular rainforest trails and marvel at cascading waterfalls.
Water, Wildlife and Wines in Sydney Surrounds North
Pre-famil date: 11 - 15 May 2022
Post-famil date: 18 - 22 May 2022
Duration: 5 days
Location: Hunter Valley and Port Stephens
Beautiful beaches, fabulous food and wine, relaxed country life plus plenty of adventure – this itinerary introduces you to some of the best experiences in the Central Coast, Hunter Valley, and Port Stephens. Each place has stunning natural attractions that provide an inspiring backdrop to a series of memorable experiences.
Explore Outback NSW
Pre-famil date: 12 - 15 May 2022
Duration: 4 days
Location: Broken Hill
Touring the NSW Outback will take your breath away. The legendary outback city of Broken Hill is rich with history, a vibrant artistic community, and a cast of colourful characters. Discover amazing galleries, famous sculptures, cool cafes, palatial federation heritage and towering mining landmarks in Australia’s first heritage-listed city.
Byron Bay and The Tweed Valley
Pre-famil date: 12 - 15 May 2022
Duration: 4 days
Location: Byron Bay and Tweed Valley
Discover Byron Bay and the Tweed on the far North Coast of NSW, known for its spectacular beaches, forested hinterland, stylish coastal towns, and hidden rural villages. A sparkling coastline of endless beaches offers surfing, whale-watching, frolicking dolphins, and flocks of seabirds. The inspiring surroundings attract creative personalities – artists, writers, and musicians.
Spectacular Sapphire Coast, NSW
Post-famil date: 18 - 22 May 2022
Duration: 5 days
Location: Narooma,
Tanja,
Eden, &
Merimbula
The South Coast of NSW is one of Australia’s best kept secrets – but not for long! Experience unique Yuin indigenous cultural experiences, taste famous appellation oysters and the freshest seafood.
Fly from Sydney to Moruya, before beginning your adventure in idyllic Narooma, the gateway to the wildlife wonder of Montague Island then Tanja Lagoon Camp located inside Mimosa National Park, before departing from Merimbula back to Sydney.
This journey is for lovers of nature, indigenous experiences, food and agriculture.
Riverina and Snowy Mountains Road Trip
Post-famil date: 19 - 22 May 2022
Duration: 4 days
Location: Griffith, Wagga Wagga, and Snowy Mountains
For a tasty escape, the Riverina region is a treat. Located in South-Western NSW, the rich soils support an extraordinary amount of delicious produce, earning the area the title as Australia’s food bowl. Explore world-class wineries, fresh produce, and fascinating heritage in the beautiful Riverina.
Continue on to the Snowy Mountains, where you can climb to the top of Australia’s highest peak, tackle world-class mountain bike trails, ride horses through untouched bushland and fish in clear streams, before refueling at classic country pubs, and trendy craft breweries.
Image credit: Tourism Snowy Mountains
STO Contacts
To register your interest for famil opportunities in other States and Territories, please contact:
To register your interest for famil opportunities in other States and Territories, please contact:
AUSTRALIAN CAPITAL TERRITORY
Partnerships Events Officer - Visit Canberra
T: +61 2 6207 6607
E: genevieve.hofman@act.gov.au
NORTHERN TERRITORY
Danielle Thomas
Manager, International Marketing - Tourism NT
E: danielle.thomas@nt.gov.au
QUEENSLAND
Jane Webster
Experience Program Specialist, Distribution Development and Partnerships - Tourism and Events Queensland
E: jane.webster@queensland.com<
SOUTH AUSTRALIA
Belinda Barton
Manager, Trade Events, Famils & Projects - South Australia Tourism Commission
E: trade@sa.gov.au
TASMANIA
Industry Manager - Tourism Tasmania
Tel: +61 400 224 942
Email: sam.denmead@tourism.tas.gov.au
WESTERN AUSTRALIA
Western Hemisphere Market Manager - Tourism Western Australia