AUSTRALIAN TOURISM EXCHANGE (ATE23)

The 43rd edition of the Australian tourism industry’s largest annual business-to-business event, the Australian Tourism Exchange (ATE23), will be held on the Gold Coast in partnership with Tourism and Events Queensland and supported by Destination Gold Coast.

After two years of condensed hybrid events, ATE23 will return to its traditional format; a four-day event, scheduled to take place at the Gold Coast Convention and Exhibition Centre between 30 April and 4 May 2023.

The event will bring together Australian tourism businesses, tourism wholesalers and retailers from around the world, to conduct scheduled business appointments and participate in key networking events. ATE23 will also provide international buyers with the opportunity to experience Australia’s tourism offerings first-hand through pre- and post-event familiarisations.

Around 1,500 Australian seller delegates and 650 buyer delegates from over 30 countries are expected to attend ATE23.

WHY ATTEND

BUYERS

Increase your knowledge of Australia during one-on-one appointments with some of the country's best tourism operators. Take the opportunity to learn about new products, meet new contacts, and experience Australia first-hand during the pre- and post- famil program.

SELLERS

Australia’s flagship tourism event continues to evolve whilst remaining true to the purpose of connecting the Australian tourism industry with global travel buyers. Use ATE as a platform to communicate key product updates, strengthen existing relationships and develop forward business, necessary for future growth.

CASE STUDY: ATE22

Tourism Australia hosted the 42nd Australian Tourism Exchange (ATE22) as a hybrid event to ensure participation from all international markets.

ATE Live was held from 15 to 18 May at the International Convention Centre (ICC) Sydney in partnership with Destination New South Wales (DNSW), with ATE Online following from 24 to 26 May for any buyers or sellers who were unable to travel to Sydney/Warrane.

View the full ATE22 Photo Gallery

ATE22 FACTS AND FIGURES

534 Sellers

508 Buyers

38,000 Appointments

99% Buyers

expect to sell more of Australia as a result of attending ATE Live

100% Buyers

feel more capable of selling Australia as a result of attending ATE Live

96% Sellers & 99% Buyers

rated their return on investment as good, very good or excellent

EVENT SPONSORS

ATE23 will be delivered by Tourism Australia in partnership with Tourism and Events Queensland and supported by Destination Gold Coast.

ACKNOWLEDGEMENT OF COUNTRY

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.