Brisbane, QLD



The Australian Tourism Exchange (ATE25) Media Program will be held in Brisbane/Meanjin from Friday 25 April to Monday 28 April 2025, in partnership with Tourism & Events Queensland, with support from Brisbane Economic Development Agency.

Run in conjunction with ATE25, the ATE25 Media Program is an opportunity for media delegates to meet one-on-one with Australian tourism businesses, special interest operators, attractions and accommodation providers. Over four days, exhibitor and media delegates will have the opportunity to conduct scheduled business appointments during International Media Marketplace, attend press updates, participate in key networking events, and experience Australia's tourism offerings first-hand through pre- and post-event familiarisations.

The main event in the Media Program, International Media Marketplace (IMM), will take place on Sunday 27 April 2025, presented in partnership with TravMedia.

For media, the pre and post familiarisation program will inspire you to develop engaging content for your audiences as you discover the breadth and depth of Australia's tourism industry. Crafted by our State and Territory Tourism Organisations (STOs), each itinerary will help you rediscover Australia’s icons and explore the richness of Australia’s newest tourism products.

THE PROGRAM INCLUDES:

  • State Tourism Organisation (STO) Destination Showcase
  • International Media Marketplace, presented in partnership with TravMedia, enabling media delegates to meet one-on-one with Australian exhibitors during pre-scheduled appointments
  • Press conference program for media delegates
  • Networking sessions and events for media delegates and exhibitors
  • Access to the trade show floor on day one of ATE25 for media delegates
  • Brisbane day familiarisation for media delegates
  • Pre and post-familiarisation program for media delegates

EVENT PARTNERS

The ATE25 Media Program will be delivered by Tourism Australia in partnership with Tourism & Events Queensland, with support from Brisbane Economic Development Agency.

The ATE25 International Media Marketplace will be presented in partnership with TravMedia. 



Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.