The Australian tourism industry's largest annual business to business event
The 46th edition of the Australian Tourism Exchange (ATE), will be held in Adelaide/Tarntanya in partnership with the South Australian Tourism Commission. ATE26 will be the fourth time the city has held the event, having also hosted in 2006, 2010 and 2018. The event will be held from Sunday, 10 May until Thursday, 14 May 2026 at the Adelaide Convention Centre and will bring together Australian tourism businesses with global distribution partners, to conduct scheduled business appointments and participate in key networking events. ATE26 will also provide international buyers with the opportunity to experience Australia’s tourism offerings first-hand through pre- and post-event familiarisations.
Why attend ATE?
Buyers
Increase your knowledge of Australia during one-on-one appointments with some of country's best tourism operators. Take the opportunity to learn about new products, meet new contacts, and experience Australia first-hand during the pre- and post- famil program.
Discover new productMeet new contactsExperience the destinationSellers
Australia’s flagship tourism event continues to evolve whilst remaining true to the purpose of connecting the Australian tourism industry with global travel buyers. Use ATE as a platform to communicate key product updates, strengthen existing relationships and develop forward business, necessary for future growth.
Strengthen relationshipsUpdate product informationDevelop new businessATE25 program highlights
- 1,600 Australian sellers from 640 organisations
- 726 buyers from 652 organisations in 31 countries
- 61 seller and 130 buyer organisations participated for the first time
- 99% buyer and 100% seller satisfaction
- 98% buyers felt more capable of selling Australia as a result of attending ATE25
- 99% buyers expect to sell more Australia business as a result of attending ATE25
Acknowledgement of Country
We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.
We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.