Australia Next is Tourism Australia’s signature incentive showcase, designed to increase awareness of Australia as an outstanding incentive destination. The event provides the Australian business events industry the opportunity to connect with qualified incentive agents from around the world, while showcasing Australia’s best incentive experiences and products.
The Australia Next program consists of business to business sessions between Australian industry (Australian industry sellers) and international incentive agents (agents).
Presented in partnership with Melbourne Convention Bureau, Australia Next 2025 will take place from 1 to 3 December in Melbourne/Narrm, Victoria prefaced or followed by a familiarisation visit for international agents and media.
Key events in the program include:
Welcome Event
hosted by Melbourne Convention Bureau
An introductory networking event for Australian industry sellers, international agents and media to develop relationships.
Australia Next Dinner
hosted by Business Events Australia
An opportunity to further develop relationships between Australian industry sellers, international agents and media.
Breakfast
hosted by Melbourne Convention Bureau
Agents, media and Australian industry sellers are invited to a networking breakfast, showcasing the region's incentive offering.
Melbourne Showcase
An information session, exclusively available to international agents and media.
Acknowledgement of Country
We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.
We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.