Australia Marketplace China 2025 (AMC25) will be held in Xi'an, China from Monday, 10 November to Thursday, 13 November.

The event is an opportunity for representatives from the Australian tourism industry to establish and maintain business relationships with key qualified travel agencies and tour operators from across Greater China. It includes three days of pre-scheduled appointments for Australia Marketplace China (AMC25), as well as networking opportunities.

Australia Luxury Showcase China (ALSC25) will be held at the same venue on Friday, 14 November. 

The Australia Luxury Showcase China 2025 provides a one-day forum for Australian luxury tourism businesses to engage with luxury travel agencies across Greater China and establish business links through pre-scheduled meetings. ALSC25 buyers are senior decision makers from mainland China, Hong Kong SAR and China - Taiwan, with itinerary and product contracting influence who actively sell Australia as a preferred luxury long-haul destination. High demand is anticipated for each event. 

Seller oversubscription will be managed in line with the selection criteria, and in conjunction with state/territory tourism organisations to ensure quality appointment schedules. 

For more information on the Greater China market, please visit our corporate website.