Tourism Australia's (TA) Business Events XXX is the virtual hybrid solution for Tourism Australia's physical Business Events Australia Greater China Showcase, which was scheduled to take place in October 2020.
The showcase is designed to provide Australian industry with a platform on which to develop their relationships with incentive buyers from the China market, and to provide insights into market trends and customer behaviour.
XXX will deliver a hybrid virtual and interactive exhibition and networking experience to delegates. The immersive environment will allow buyers to browse a virtual exhibition of Australia sellers as well as conduct one on one appointments with agents and corporate buyers.
100 per cent of Australian industry who participated in the 2019 Business Events Greater China Showcase commented their return on investment directly post the show was “good” to “excellent”. Further, when asked to rate their overall experience at the showcase 100 per cent stated they were “satisfied” or “extremely satisfied”. For further information, you can view the Business Events Australia 2019 Greater China Showcase infographic.
Event Objective
- To provide a platform for China buyers and Australian sellers to meet face-to-face to develop relationships and do business
- To increase international buyer knowledge and understanding of Australia as a business events destination
- To showcase Australian destinations and product
- To motivate and inspire buyers to make Australia a priority for their clients
- To provide Australian sellers with insights on the China incentive market
- To provide Australian sellers with a unique networking opportunity with buyers in a focused business environment