Tourism Australia's (TA) Business Events Australia Greater China Showcase 2018 will be held in Melbourne, Australia from 25 to 28 November 2018. The Event is designed to provide Australian industry with a platform on which to develop their relationships with incentive buyers from the China market, and to provide insights into market trends and customer behaviour. In 2018, the showcase will be held in Australia for the first time, providing incentive buyers from the China market with an opportunity to experience Australia's offering first-hand. The 2018 showcase format will include face-to-face meetings with agents and corporate buyers. 

More than 80 per cent of Australian industry who participated in the 2017 Business Events Greater China Showcase commented their return on investment directly post the show was “good” to “excellent”. Further, when asked to rate their overall experience at the showcase 100 per cent stated they were “satisfied” or “extremely satisfied”. For further information on the 2017 Business Events Australia Greater China Showcase, you can view the Business Events Australia 2017 Greater China Showcase infographic.