Business Events Australia invites you to attend the Greater China Showcase 2025

The Business Events Australia Greater China Showcase 2025 will be held in Xiamen, China from Monday, 31 March to Wednesday, 2 April 2025. The event is designed to provide Australian industry sellers with a platform to develop their relationships with incentive agent buyers and corporate customers from Greater China as well as provide insights into market trends and customer behaviour. 

Designed to highlight why There's Nothing Like Australia for Business Events, the showcase will include face-to-face meetings with incentive agent buyers and corporate customers as well as a seminar to provide destination knowledge and updates for incentive agents.

Case Study: Greater China Showcase 2019

Last held in Wuzhen, China in 2019, the Business Events Australia Greater China Showcase 2019 brought together 38 Australian industry sellers with 40 incentive agent buyers, 25 corporate customers and 15 media. 1,251 appointments with incentive agent buyers and 739 appointments with corporate customers and media took place during the three-day event. 

• 100% of delegates were satisfied with the event
• 100% of Australian industry sellers believe they will sell more as a result of attending the event
• 100% of Australian industry sellers recommended that their organisation attend the next Greater China Showcase

For further information on the event, view the Greater China Showcase 2019 infographic.