ITB Berlin “The World’s Leading Travel Trade Show” will be held in Berlin, Germany from 7 to 9 March 2023.

In contrast to previous years, ITB Berlin will take place over three successive days from Tuesday to Thursday with a renewed focus on exhibiting companies, trade visitors, buyers and the media. The event will no longer be a platform for B2C engagement. 

The event is expected to bring together 10,000 exhibitors and 160,000 visitors from 180 countries to network, negotiate and do business in person, for the first time since 2019.

At ITB Berlin 2023, Tourism Australia will have a dedicated and exclusive stand showcasing why “There’s still nothing like Australia”. Tourism Australia invites industry partners to register as a stand partner for the 2023 event.

For more information on the Europe market, please visit our corporate website.

Tourism Australia’s participation in ITB Berlin 2023 is subject to seller registration numbers. The Australia stand may be scaled up or down as required, based on registrations. Should minimum numbers not be achieved, a decision may be made to withdraw from ITB Berlin 2023.