ITB Berlin 2024

ITB Berlin “The World’s Leading Travel Trade Show” will be held in Berlin, Germany from 5 to 7 March 2024.

In 2023, the event brought together 5,500 exhibitors from 161 countries with 90,000 visitors from 180 countries to network, negotiate and do business in person, for the first time since 2019.

At ITB Berlin 2024, Tourism Australia will have a dedicated stand for Australian industry partners. Due to the nature of the event, participation is best suited to State and Territory Tourism Organisations, Inbound Tour Operators and high-demand product. Oversubscription is anticipated and will be managed accordingly.

View the ITB Berlin infographic for full visitor statistics from the 2023 event. 

Visit the ITB Berlin website for further information on the 2024 event. 

For more information on the Europe market, please visit our corporate website.