B01. EB Buyer primary application

Australian Tourism Exchange (ATE27) | Primary buyer delegate application

Thank you for your interest in attending ATE27!

Enter your email address below to start your application.  

Note: you must have access to this email address, as a verification code will be sent for authentication purposes. This email cannot be used for multiple registrations as it will override any previous submissions.

If you do not receive the verification email or if you have any questions, please contact us. 

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Thank you for your interest in attending ATE27! Enter your email address below to start your application.   Note: you must have access to this email address, as a verification code will be sent for authentication purposes. This email cannot be used for multiple registrations as it will override any previous submissions. If you do not receive the verification email or if you have any questions, please contact us. 

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Australian Tourism Exchange (ATE27) | Primary buyer delegate application

Complete the below form to start your application to attend the Australian Tourism Exchange (ATE27).

A reminder that:

Applications are no longer submitted via the events portal and all status updates will be communicated via email
Every buyer must apply using a unique email address
If you attended ATE26 as a primary buyer delegate, use the same email address to apply and parts of your application will be pre-filled
You must 'proceed to the next stage' at the end of this application form within three hours or your application will time out and information will not be saved.
Use the 'Back' and 'Next' buttons at the bottom of each page to navigate the form. Do not use your browser navigation.

If you have any questions, please refer to the FAQs or ATE buyer team.

Please enter the primary buyer delegate name who will be the group contact for your application.

Buyer participation

Primary

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Primary Delegate Details

Enter your primary delegate details below.

Please note, primary delegate name and position title will appear in the Directory of Buyers distributed to sellers.

Delegate type

Enter your primary delegate details below.

Preferred First Name (given name)

Last name (family name/surname)

Job Title

Email address

Verify email address

CC email address

Office phone number (include country code)

Mobile number (include country code)

Emergency contact name

In case of emergency, nominate an emergency contact person.

Emergency contact name

Relationship to you

Emergency contact mobile

Dietary requirements

Do you have any dietary requirements? Please advise for allergies, religious and medical reasons.

Dietary Requirements

Other

Accessibility requirements

If you have any access or support requirements in order to participate in the event, please detail below to ensure that we can arrange any reasonable adjustments.

Accessibility requirements

Which country are you based in?

This will be the country your application will be listed under in the Directory of Buyers. If you are an Australian based inbound buyer, select Australia. If you are a New Zealand based inbound buyer, select New Zealand.

Please advise which country you are based in.

Please advise the country your application will be listed under in the Directory of Buyers.

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Primary delegate details continued

How would you rate your level of English?

Please note, it is a requirement for accepted buyers to have sufficient English language skills to converse and conduct business with sellers.

English speaking level

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Primary delegate details continued

Please provide the details below.

Wechat ID

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Are you a qualified Aussie Specialist (having completed the certification in the Aussie Specialist Program)?

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Participation Option

Learn more about the ATE27 buyer participation option and inclusions. Refer to the program for event times.

All primary delegates will need to participate in preferencing and have their own appointment schedule at the event.

Early Bird Buyer Primary Delegate (AUD, inc. GST) FULL

AMOUNT

850.00

TOTAL

Organisation details

Complete your organisation's application details. If successful, these details will be used in the Directory of Buyers, distributed to sellers.

Please note:

Organisation name is limited to 30 characters. Your organisation name will be the name of your company (e.g. ABC Company) used to represent you at the event which will be displayed on all applicable collateral (e.g. buyer directories).
The organisation phone and email should be the generic contact details if available.

Organisation name

Organisation website/WeChat ID

Contact email address for Directory

Organisation phone number

Organisation address line 1

Suburb/city

Country

State

Postcode

Organisation biography

The questions listed above, and your organisation's biography will be shared with sellers during preferencing and will be included in the Directory of Buyers that will be distributed to sellers attending the event.

Your organisation biography is limited to 50 words and should not include any website links or email addresses. If your organisation sells within a specific region in your country, please specify. Please refer to the style guide for your further reference.

Organisation biography (max. 50 words)

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Participation Details

Is this the first time that this organisation will attend the Australian Tourism Exchange?

Yes

Is this the first time that you will personally attend the Australian Tourism Exchange?

Yes

Is this the first time that this organisation will attend a Tourism Australia event?

Yes

Please select which Tourism Australia events your organisation has attended.

Australia Marketplace China

Australia Luxury Showcase China

Australia Marketplace India

Australia Marketplace Japan

Australia Marketplace Korea

Australia Marketplace North America

Australia Marketplace South East Asia

Australia Marketplace UK & Europe

Destination Australia

Australia Next

G’day Australia

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Application Details

What is your main type of operation? Please select one option below:

Are you a member of Australian Tourism and Export Council (ATEC)?

Yes

What year was your organisation established? Please include year only.

How many years has your organisation been marketing Australian products?

What group size(s) do you cater for?

What percentage of your total business in the calendar year 2026 was Australia related? (Please enter a numerical value).

What percentage of your total business in the calendar year 2025 was Australia related? (Please enter a numerical value).

What percentage of your Australia bookings in the calendar year 2026 included international flights to Australia? (Please enter a numerical value).

What categories describe the standard of travel you market to?

Budget

Mid-range

Luxury

Which trip types do you cater for? Tick as many as applicable.

Accessible

Adventure/Transformative

Agritourism

Business/Corporate

Cruise

Drive Journeys

Events

Family

Health & Wellness

Incentive/Convention

LGBTQI+

Luxury

Sport Tourism

Wedding/Honeymoon

Which travel parties do you cater for? Tick as many as applicable.

Education

Escorted Group Tours

Family

FIT (Free and Independent Traveller)

Luxury Traveller

Student

Visiting friends + relatives (VFR)

Youth/Backpacker/Working Holiday Maker

What experiences do you offer? Tick as many as applicable.

Accessible

Aquatic and Coastal

Art and Culture

Business Events

Cultural Attractions

Cycling

Events

Fishing

Food and Drink

Golf

Indigenous

Luxury

Nature and Wildlife

Outback

Rail

Self Drive

Special Interest Trips

Sporting

Sustainability

Walks

Wellness

What product types would you most like to meet at the event? Tick as many as applicable.

Accommodation

Association

Attraction

Food/Wine/Beverage

Inbound Tour Operator/Destination Management Company

Indigenous experiences

National Tourism Authority

Product Representation Company

Regional/Local Tourism Authority

Special Interest Operator

State/Territory Tourism Organisation

Technology Services

Tour Operator

Tour/Touring Route

Transport

Other

Which other product types would you like to meet at the event?

Which market(s) do you predominantly sell Australia to?

Argentina

Australia

Austria

Bangladesh

Belgium

Brazil

Cambodia

Canada

Chile

China

China - Taiwan

Czech Republic

Denmark

Finland

France

Germany

Hong Kong SAR

India

Indonesia

Ireland

Israel

Italy

Japan

Malaysia

Mexico

Nepal

Netherlands

New Caledonia

New Zealand

Norway

Philippines

Singapore

South Africa

South Korea

Spain

Sweden

Switzerland

Thailand

United Arab Emirates

United Kingdom

United States

Vietnam

Other

Please advise any other market(s) you sell outbound travel from, into Australia?

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Application details continued

Please note that responses to the below questions will be kept confidential and will not be shared.

Calendar Year 2025

What was the average per person Per Day Spend (excluding flights) for your international clients travelling to Australia in the calendar 2025?

What was the average per person Total Trip Spend (excluding flights) for your international clients travelling to Australia in the calendar year 2025

Approximately how many unique passengers did your organisation book inbound to travel to Australia in the calendar year 2025?

Calendar Year 2026

What was the average per person Per Day Spend (excluding flights) for your international clients travelling to Australia in the calendar year 2026?

What was the average per person Total Trip Spend (excluding flights) for your international clients travelling to Australia in the calendar year 2026?

Approximately how many unique international passengers did your organisation send to Australia in the calendar year 2026?

Please enter the actual number of unique international passengers your organisation booked inbound to Australia in the calendar year 2026.

Calendar Year 2027

What is the expected average per person Per Day Spend (excluding flights) for your international clients travelling to Australia in the calendar year 2027?

What is the expected average per person Total Trip Spend (excluding flights) for your international clients travelling to Australia in the calendar year 2027?

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Application details continued

What channels do you use to book Australian tourism product? Tick as many as applicable.

Destination Management Company (DMCs)

Direct

Inbound Tour Operators

Online Travel Agency

Online Travel Booking Platform (B to B)

Wholesale / Tour Operator

Other

What other channels do you use to book Australian tourism product?

Which ITOs, DMCs, wholesalers or other booking channel partners does your organisation work with?

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Sustainability

As part of Tourism Australia's commitment to its sustainability objectives, Tourism Australia will work to certify ATE27 as a carbon neutral event.

To help us estimate the carbon footprint of ATE27, please answer the below questions.

Please enter the city, country and postcode that you will be travelling from.

Personal address city

Personal address country

Personal address postcode

If you are travelling to Sydney by plane, which class will you travel in?

If you are selected to participate in ATE27, how would you predominately travel around Sydney CBD?

What other method of transport would you predominately use to travel around Sydney CBD?

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Famils

Successful ATE buyer delegates will be invited to apply to attend a pre or post ATE27 familiarisation hosted by Destination New South Wales (DNSW). Further information about the itineraries will be available at a later date.

Tourism Australia would like to inform DNSW of your interest in famils. Are you interested in participating in a pre or post ATE famil in New South Wales?

Yes

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Summary

Please carefully review all items and make any amendments by clicking 'Edit' where necessary.

Terms and Conditions
Please view the Australian Tourism Exchange (ATE27) Buyer Terms and Conditions here. By submitting a registration for this event, the delegate acknowledges that the event is strictly for individuals aged 18 and over.

Code of Conduct
Please view the Code of Conduct.

Privacy collection statement

Tourism Australia collects personal information about individuals for a range of purposes to enable it to carry out its functions. Tourism Australia’s privacy policy is available at: www.australia.com/en/privacy-policy.html. The Australian Privacy Principles are contained in schedule 1 of the Privacy Act 1988, and can be found here: www.legislation.gov.au/Details/C2019C00025.

Further details about the collection of your personal information are provided below.

Tourism Australia \| Australian Tourism Exchange (ATE27) – APP 5 Notice
Who is collecting your personal information?	Your personal information is being collected by Tourism Australia (ABN: 996 575 487 12) (TA)
Collection of your personal information	Your personal information was provided by you as part of the event application form you completed.
Is collection required or authorised by law	N/A
Why does TA collect your personal information?	TA collects your: - personal information to facilitate attendance at the event; and - email address for secure delivery of event communications. If you have opted in to receive news, updates and offers, your email address is also used to send this type of communication.
What would happen if TA did not collect your personal information?	If TA did not collect your personal information, TA may not be able to process your application to send you all of the additional information and material you need to participate in the event.
Who will TA disclose your personal information to?	Tourism Australia may disclose your personal information to: business partners with whom Tourism Australia has a formal contractual relationship; state and territory tourism authorities in the course of conducting trade events; external service providers such as IT consultants; accommodation partners; professional advisers; publishing houses and marketing/advertising agencies; and Commonwealth ministers and government departments.
Access to and correction of your personal information	TA’s privacy policy contains information about how you may access and seek correction of personal information about you that is held by TA.
Privacy complaint	TA’s privacy policy contains information about how you may complain about a breach of the Australian Privacy Principles and how TA will deal with complaints.
Overseas disclosure of your personal information	Your personal information may be disclosed to overseas recipients in accordance with item D. of TA’s privacy policy.

Terms and Conditions

I have read and understood the above and agree to the terms and conditions, the privacy collection statement and the Code of Conduct.

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Thank You

Thank you for submitting your Primary Buyer Delegate Application for ATE27.

You will shortly receive an email confirming receipt of your application and noting the status as “Under Review”.

Should you have any questions, please don’t hesitate to contact the ATE27 Buyer Team.

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