ITB Berlin 2026

ITB Berlin “The World’s Leading Travel Trade Show” will be held in Berlin, Germany from 3 to 5 March 2026.

In 2025, the event brought together 5,800 exhibitors from 170 countries with almost 100,000 visitors.

At ITB Berlin 2026, Tourism Australia will have a dedicated stand for Australian industry partners. 

Tourism Australia invites applications from State and Territory Tourism Organisations (STOs), Inbound Tour Operators (ITOs) and high-demand product. Places are limited, with oversubscription to be managed by Tourism Australia in accordance with the selection criteria. Standalone or boutique products may benefit from sharing a booth with a complementary product or service. 

Visit the ITB Berlin website for further information on the 2026 event. 

For more information on the Europe market, please visit our corporate website.