The 44th edition of the Australian tourism industry’s largest annual business-to-business event, the Australian Tourism Exchange (ATE24), will be held in Melbourne/Narrm in partnership with Visit Victoria. 

ATE24 is scheduled to take place at the Melbourne Convention and Exhibition Centre between Sunday 19 May and Thursday 23 May 2024. The event will bring together Australian tourism businesses with global distribution partners, to conduct scheduled business appointments and participate in key networking events. ATE24 will also provide international buyers with the opportunity to experience Australia’s tourism offerings first-hand through pre- and post-event familiarisations.

Around 1,500 Australian seller delegates and 700 buyer delegates from over 30 countries are targeted to attend ATE24.


Tourism Australia has an important role to play in championing and elevating sustainable tourism. 

As part of Tourism Australia's commitment to its sustainability objectives, Tourism Australia will work with Rewild Agency and Climate Active to certify ATE24 as a carbon neutral event. 

Case Study

ATE23 was held on the Gold Coast in partnership with Tourism and Events Queensland and with support from Destination Gold Coast. 

The post event survey found 100% of buyers and sellers who took part in the event were satisfied with ATE23, and 100% of buyers felt more capable of selling Australia after attending the event.

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.