BUYER FAMILIARISATION PROGRAM

DISCOVER MELBOURNE AND VICTORIA

Rivers & Gold - 4 days / 3 nights 

Head north on an unforgettable adventure, where the past and present collide in a mesmerizing tapestry of experiences. Begin your journey in Bendigo, UNESCO City of Gastronomy, and an art-lover’s delight. Then head north to the mighty Murray River, aboard a historic paddle steamer from the bustling Port of Echuca. 

Next, dive into the enchanting world of Cactus Country, a surreal desert garden bursting with vibrant succulents, before heading to Rutherglen, home of Victoria’s award-winning muscat. Round out your journey with a visit to the High Country, indulging in the food and wine that make this region famous. With every stop, you'll discover a new facet of Victoria's diverse landscapes and cultures, an exquisite blend of history, nature, and flavour.

Wine, Spa & Wildlife - 3 days / 2 nights 

Experience Victoria's ultimate escape as you journey through the Yarra Valley, where vineyard-covered hills roll into the horizon. Taste gin, chocolate and cheese; and at Healesville Sanctuary, encounter Australia's native icons up close; kangaroos, koalas, and playful platypuses. Then head to Phillip Island, where nature's spectacle unfolds. Witness hundreds of adorable penguins returning to their nests, a mesmerising sight. 

Continue your adventure on the Mornington Peninsula, where thermal springs beckon you to unwind in their soothing waters. Explore vineyards and take in the stunning views over Port Phillip Bay to Melbourne. This journey promises the perfect blend of nature, wildlife, relaxation, and culinary delights.

Great Southern Roadtrip - 4 days / 3 nights 

Embark on an iconic journey through Victoria's diverse landscapes on this Great Southern Road trip. Take in the Bellarine Peninsula, where pristine beaches and charming coastal towns beckon; and explore the Great Ocean Road as it unveils its majesty, meeting Australian’s endangered wildlife and gazing over the iconic Twelve Apostles. 

Experience stunning mountain landscapes in the Grampians, where even a short walk will reveal panoramic vistas that leave you breathless. And relish the culture and cuisine of Ballarat, where history comes alive in the midst of Victorian-era architecture and the iconic Sovereign Hill.

Lakes & Caves, Spas & Villages - 5 days / 4 nights 

Embark on an inspirational journey to the East of Victoria. Begin your adventure on Raymond Island, where koalas roam freely in the eucalyptus forests, before indulging at the Metung Hot Springs, a sanctuary of relaxation nestled by the serene Gippsland Lakes where you'll soak in warm mineral waters, rejuvenating both body and soul. 

Delve deep into the ancient mysteries of Buchan Caves, a subterranean wonderland adorned with stalactites and stalagmites. Finally, bask in the pristine beauty of Wilsons Promontory, where pristine beaches meet rugged landscapes, beckoning you to explore untamed wilderness.

Gold & Apostles - 2 days / 1 night 

Take in two of Victoria’s icons on this journey over two days. Hit the spectacular Great Ocean Road on a journey of a lifetime, taking in the ocean views and exploring coastal villages, arriving at the magnificent Twelve Apostles, Loch Ard Gorge and the Bay of Islands as the sun sets. Overnight on the coast then step into the Gold Rush era at Sovereign Hill, Ballarat, before exploring more of this exciting city’s offering.

Melbourne from Every Angle - 2 days / 1 night 

Deep dive into Melbourne’s new, upgraded and reimagined tourism offerings, including hotels, attractions and dining options. Allow us to reintroduce you to our laneways and arcades, take you to new heights and along the Birrarung (Yarra River), and showcase our multicultural and shopping credentials.