SELECTION CRITERIA

You can participate at ITB Berlin 2025 as either a:

  1. International market ready tourism product or experience; or
  2. State, Territory or Regional tourism association (or other relevant industry member).  

To be considered as a participant at the Event, you must demonstrate to Tourism Australia (TA) that you meet the Seller Selection Criteria and provide the necessary supporting materials by the key dates specified on the website.   

Mandatory Selection Criteria 

All sellers applying to exhibit at a TA trade event, must demonstrate in their application that they comply with each of the following selection criteria.  TA reserves the right to waive any of these criteria at its discretion and/or amend or reject any product or experience, which is inconsistent with the criteria. 

The mandatory requirements for seller companies are as follows:

  1. Must be an Australian registered company paying applicable taxes in Australia;
  2. Must have public liability insurance to a minimum of $10,000,000. Evidence of the following information must be provided within the company’s application:
    • Name of policy provider
    • Policy number
    • Policy expiry date
    • Policy territorial limits
  3. The ability of your product to be booked and commission paid at the appropriate industry levels, relevant to the distribution system employed; 
  4. Tourism as the main focus of your business;
  5. Confirmation from the relevant State or Territory Tourism Organisation (STO) as to whether your product or experience is appropriate for the event.  Where your product or experience is a "national" product or experience, confirmation will be sought from the STO with which you deal the most (in the case of international marketing) or TA;  
  6. Endorsement of your product or experience as internationally active in the relevant market by an STO or TA which may include evidence of:
    • Completion of your state or territory trade ready or ATEC market readiness program; 
    • Attendance at more than one physical or virtual international trade event in the past year; 
    • Involvement in an international marketing campaign with your STO or TA; 
    • Involvement with TA’s International Media Hosting Program (IMHP); 
    • Involvement with TA or STO trade famils; 
    • Evidence of international marketing either via individual initiatives or via offshore wholesalers; 
    • Availability of relevant wholesale and retail rates for your product or experience available by the start of the trade event; 
    • Product listed on ATDW;
    • Endorsement and approval by the STO relevant to the product application exhibit area.
  7. Approved creditor status with Tourism Australia including, without limitation, no bad debts
  8. Own website and/or availability of your product or experience by an alternative distribution channel.
  9. For inbound tour operators (ITOs),the following considerations apply:
    • Current membership of the Inbound Australian Tourism Export Council (ATEC) is preferable;
    • Active participation in minimum of five (5) countries within the region;
    • Minimum five (5) years in business required;
    • Ability to provide marketing examples showing proof of ITO being active in market;
    • Ability to provide examples of custom itineraries;
    • Outline a clear and relevant objective for attending.

In addition to the mandatory selection criteria above, it is preferable for products and/or experiences applying to exhibit at the Event to have the following:

  • Current membership of your local or regional tourism association if applicable;
  • Endorsement of your product or experience by the relevant industry body;

Seller selection process

TA reserves the right to select the appropriate products for the relevant market for the Event and where required consult with the relevant STO before making its decision. Consideration will be given to the following important factors during the selection/assessment process of products and experiences:

  • A mix of products and experiences are represented to ensure buyer satisfaction;
  • Proven strategy for the market;
  • Ability to independently fill their appointment schedule ensuring suitable return on investment for Tourism Australia's contribution to the event;
  • Level of demonstrated experience in handling international tourists from the relevant market. 

If the number of companies meeting the selection criteria exceeds supply for the event, TA has the right to apply any or all of the following:

  • Preference will be given to operators who have attended ITB Berlin previously;
  • Preference will be given to ITOs over products and experiences;
  • Preference will be given to ITOs and operators of scale and multi-location operations. 
  • Category and geographic limits in order to maintain a balanced representation of product; 
  • 'First in best dressed' limit based on the date an application is submitted prior to the deadline.

Please note: 

  • Due to the limited places available, TA reserves the right to decline or combine standalone or boutique products. 
  • Unlike TA-led events, ITB does not offer an online appointment scheduling system. Stand partners must make their own appointments. It is recommended that operators reach out early, as buyer schedules do fill up. 
  • Product Representation Companies: If a Product Representation Company (PRC) represents a sole product that is attending in its own right, the PRC is not eligible to attend the Event. PRC's that represent multiple products are not permitted to represent a product that is exhibiting at the event in their own right.

TA reserves the right to not consider any applications or part thereof submitted after the application deadline for the event.

Cancellation of participation

TA reserves the right to:

  • Cancel the participation of an organisation that has an outstanding account with TA and/or the payment of which has not been cleared 60 working days prior to the commencement of the Event. You acknowledge that if this should occur, you have no right of action, claim, proceeding or demand against TA for such cancellation;
  • Cancel the participation of such an organisation despite the fact that TA has accepted deposit funds from that organisation; and
  • Apply cancellation fees as per the dates published on the website, which are enforceable at the time a seller accepts TA’s offer to participate in ITB Berlin 2025. 

Event Terms & Conditions

Please review the Terms and Conditions for further information.