Australian Industry Seller Selection Criteria

To be accepted as a participant at the Business Events Greater Australia Greater China Showcase 2025 (the Event), you must demonstrate to Tourism Australia (TA) that you meet eligibility requirements, offer unique Australian incentive product, and provide the necessary supporting materials by the key dates specified on the website in accordance with the Event Australian Industry selection criteria. 

You must also adhere to the Event Terms of Participation and the Tourism Australia Event Code of Conduct. These will govern your participation in this Event. By submitting an application you agree to the Terms, and you release TA, to the extent permitted by law, from liability for any loss or damage suffered by you as a result of participating in this Event should your application be accepted and confirmed. 

All Australian industry applicants, must demonstrate in their application that they comply with each of the following selection criteria. TA reserves the right to waive any of these criteria at its discretion and/or amend or reject any product or service, which is inconsistent with the criteria. 

Selection Criteria

You can participate as an Australian industry seller at the Event as either a: 

  1. Tourism or business events product, service, business; or 
  2. Convention Bureau (CVB) (or other relevant industry member). 

The mandatory requirements for an Australian industry seller are as follows: 

  1. Must be an Australian registered company paying applicable taxes in Australia; 
  2. The ability of your product or service to be booked at the appropriate industry levels, relevant to the distribution system employed; 
  3. The inbound incentive market as a key focus of your business; 
  4. Confirmation from the relevant CVB as to whether your product or service is appropriate for the event. Where your product or service is a "national" product or service, confirmation may be sought from the CVB which you deal with the most or from internal teams at TA; 
  5. Endorsement of your product or service as internationally active in the relevant market which may include evidence of: Attendance at more than one international trade event in the past year; Involvement in an international marketing campaign with your CVB or TA; Involvement with TA’s International Media Hosting Program (IMHP) and/or participation in a Business Event famil visit; Evidence of international marketing either via individual initiatives or via offshore wholesalers; 
  6. Own website and/or availability of your product or service by an alternative distribution channel 

In addition to the mandatory selection criteria above, it is preferable for products and/or services applying to exhibit at the event to have the following: 

  • Current membership of your local or regional tourism association or Convention Bureau; and 
  • Endorsement of your product or service by the relevant industry body. 

Selection Process 

TA reserves the right to select appropriate products for the Event and where required will consult with the relevant CVB before making its decision. 

Consideration will be given to the following important factors during the selection/assessment process: 

  • A mix of products and experiences are represented to ensure incentive agent buyer and corporate customer satisfaction 
  • Level of demonstrated experience in handling international incentive programs from the China market 
  • Consistency with the objectives of the Event, the objectives of TA and TA's obligations 

If the number of companies meeting the selection criteria exceeds supply for the event, TA has the right to apply any or all of the following: 

  • Category and geographic limits to maintain a balanced representation of product 
  • Consultation with the relevant CVB to determine those who will be accepted TA reserves the right to not consider any applications or part thereof submitted after the application deadline for the event.

Please note for all Australian industry seller registrations: 

  • All delegates attending the event as an Australian industry seller must be an employee of the exhibiting Seller company (or their approved representative agent) 
  • Only one company can be represented for each exhibiting Australian industry seller's registration (i.e. no two companies/brands are able to share a registration for the Event). 

Cancellation Policy

Once registration is received, all cancellations must be confirmed in writing. 

TA reserves the right to: 

  • Cancel the participation of an organisation that has an outstanding account with TA and/ or the payment of which has not been cleared 60 working days prior to the commencement of the event. You acknowledge that if this should occur, you have no right of action, claim, proceeding or demand against TA for such cancellation; 
  • Cancel the participation of such an organisation despite the fact that TA may have accepted deposit funds from that organisation; and 
  • Apply cancellation fees as per the key dates published on the website, which are enforceable at the time an Australian industry company accepts TA’s offer to participate at the Event.