Seller FAQ
WHEN AND WHERE IS ATE LIVE?
ATE Live will be held 15 to 18 May 2022 at the International Convention Centre (ICC) Sydney.
WHEN IS ATE ONLINE?
ATE Online will take place 24 to 26 May 2022, for all other international buyers who are unable to attend ATE Live.
WHO CAN ATTEND?
ATE Live will host Australian tourism operators and global buyers based in Australia and from countries permitted to travel to Australia. International buyers who are unable to travel to Australia may apply to attend ATE Online. Sellers may apply to attend one or both of the ATE Live and ATE Online events. Priority will be given to sellers who wish to attend both.
DO I HAVE TO BE VACCINATED TO ATTEND ATE LIVE?
All delegates attending ATE live will need to provide proof of vaccination on entry to the event or a medical exemption.
WILL THE SAME BUYERS ATTEND ATE LIVE AND ATE ONLINE?
No, buyers will attend ATE Live or ATE Online only depending on their ability to travel to Australia. Sellers will meet with different buyers at the Live and Online events should they wish to participate in both.
HOW MANY APPOINTMENTS WILL I RECEIVE AT ATE LIVE?
There are 75 available pre-scheduled appointment slots at ATE Live. Seller numbers will exceed buyers for this event. This means that sellers should not expect to receive more than 50 pre-scheduled appointments at ATE Live.
Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments, as this is dependent on buyer preferencing as well as any blocking and exclusions selected. We strongly encourage all sellers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent March 2022.
HOW MANY APPOINTMENTS WILL I RECEIVE AT ATE ONLINE?
There are over 136 available appointment slots at ATE Online. These appointments are split over multiple markets and sellers will have the opportunity to exclude any markets they are not interested in meeting with at the event as well as block any times you do not wish to take appointments.
Seller numbers will exceed buyers for this event. Based on current forecasting, sellers should not expect to receive more than 30 pre-scheduled appointments at ATE Online.
Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments, as this is dependent on buyer preferencing as well as any blocking and exclusions selected. We strongly encourage all sellers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent March 2022.
WHAT IF I DON'T GET AN APPOINTMENT WITH A BUYER I REALLY WANTED TO MEET WITH?
Once your appointment schedule is released, there will be a period of online messaging where you can contact any buyers you did not secure a pre-scheduled appointment with and try to find a suitable time to meet. As there will be more sellers than buyers in attendance, buyer schedules are likely to be full though so there will be limited available slots remaining. We encourage sellers attending ATE Live to maximise their breaks – morning tea, lunch afternoon tea as well as the evening networking events to ensure they have connected with as many buyers as possible. Sellers attending ATE Online should contact any buyers they were unable to meet with during the program and set up a time to meet outside of the event schedule.
HOW LONG WILL THE APPOINTMENTS BE AT ATE LIVE?
Appointments at ATE Live will be 13 minutes with 2 minutes walk time between appointments
HOW LONG WILL THE APPOINTMENTS BE AT ATE ONLINE?
Appointments at ATE Online will be 14 minutes with 1 minute interval time between appointments.
CAN I HAVE MULTIPLE APPOINTMENT SCHEDULES?
As there will be more sellers than buyers attending ATE22, seller appointment schedules will be capped at one schedule per seller organisation.
CAN I EXCLUDE MARKETS THAT MAY NOT BE RELEVANT FOR ME TO MEET WITH?
Yes, sellers will be able to exclude markets that are not relevant in the preferencing process as per usual at an ATE event. Further details will be sent to accepted sellers ahead of preferencing opening.
WHAT IS THE COST TO ATTEND ATE22?
Participation at ATE22 for sellers is being subsidised and as such fees have been kept to a minimum. Please visit the sellers page for a list of participation options and inclusions.
HOW MANY SELLERS CAN ATTEND ATE LIVE?
We expect demand for ATE Live to be high and we will endeavour to accept as many sellers as possible. Due to the ratio of buyers to sellers, there will be a seller cap for the event. Priority will be given to past attendees and those who wish to attend both ATE Live and ATE Online
WHAT WILL ATE LIVE LOOK LIKE?
The trade show layout will be similar to ATE21. Buyers will remain stationary in dedicated meeting zones while sellers will move between appointments. The trade show floor will also have state and territory cafes, the Solutions Hub and an Aviation Hub.
WILL ATE ONLINE USE THE SAME PLATFORM AS THE 2021 EVENT?
Yes, the same platform will be used for ATE Online this year however we will make platform improvements and updates where possible based on the feedback from the 2021 event.
WHY DOES ATE ONLINE RUN FOR THREE FULL DAYS?
Based on the 2021 feedback and virtual fatigue, we have decided to consolidate the ATE Online program to three full days rather than stretching over a two week period. This change will allow sellers to travel home post ATE Live without Online starting the next day and then complete all Online appointments in a succinct three day period. Given the ratios, we do not expect many sellers to have full schedules for the online event. Sellers can also block any times they do not wish to conduct appointments, exclude markets they are not interested in meeting with and add multiple additional delegates to share the load of appointments over the course of the Online event.
AM I GUARANTEED ACCEPTANCE AT THE EVENT? WHEN WILL I KNOW IF MY APPLICATION HAS BEEN ACCEPTED?
No, all applications will be assessed in line with the ATE22 selection criteria and seller terms and conditions . Tourism Australia will assess all applications and send out notifications of assessment in line with the key dates on the event website .
DOES MY ORGANISATION HAVE TO ATTEND BOTH THE ATE LIVE AND ATE ONLINE EVENTS?
No, you can apply to attend one or both of the ATE Live and ATE Online events. Priority will be given to sellers who wish to attend both.
HOW MANY DELEGATES FROM MY ORGANISATION CAN ATTEND ATE LIVE?
Due to capacity limits, additional seller delegate passes for ATE Live will be capped at one per application and incur a participation fee of AUD$1,000.
Sellers should add the ATE Live additional delegate pass when submitting their application to attend. Tourism Australia will assess demand and if space is remaining, sellers will be notified so they can request further additional delegate passes subject to remaining capacity.
Please note, as this year’s trade show layout will be different to previous ATE events, additional seller delegates will not be able to join their primary seller delegate on appointments with buyers at ATE Live, due to limited seating options at buyers' tables. They can however replace the primary seller delegate for the duration of an appointment.
HOW MANY DELEGATES FROM MY ORGANISATION CAN ATTEND ATE ONLINE?
As many as you like! Additional seller delegate passes at ATE Online are not capped and are free of charge.
Additional seller delegates at ATE Online will be able to join appointments through the online platform. Further instructions on this will be provided at a later stage.
Multiple delegates can participate in ATE Online to share the one appointment schedule. The delegate/s attending ATE Online can be different from those attending ATE Live.
ARE FLIGHTS AND ACCOMMODATION INCLUDED FOR SELLERS TO ATTEND ATE LIVE?
Accommodation and flights will be at the delegates own expense for ATE22.
WHEN SHOULD I BOOK FLIGHTS?
It is recommended you do not book your travel until you have been offered and formally accepted a place at the event.
SHOULD I APPLY TO ATTEND ATE LIVE, EVEN IF SOME DOMESTIC BORDER RESTRICTIONS MAY CURRENTLY BE IN PLACE?
Yes, apply to attend ATE Live based on the assumption that all domestic borders will be open at the time of the event.
WHAT IF THERE IS A CHANGE IN BORDER RESTRICTIONS AND I AM NOT ABLE TO TRAVEL?
Tourism Australia is planning for all scenarios. Delegates will be kept informed of any necessary changes to the event as planning progresses.
I AM PHYSICALLY ABLE TO ATTEND ATE LIVE HOWEVER I WOULD RATHER PARTICPATE IN ATE ONLINE ONLY. CAN I DO THIS?
Yes, you can participate in the online event only, however you will miss out on meeting with the buyers who attend the live event.
CAN I ATTEND ATE LIVE VIRTUALLY?
No, this is not an attendance option.
WHAT WILL HAPPEN IF COVID-19 RESTRICTIONS LIMIT THE NUMBER OF ATTENDEES ABLE TO ATTEND EVENTS?
Tourism Australia is planning for all scenarios for ATE22 and is working closely with ICC Sydney to ensure all COVID-safe requirements are met.
WHAT IF I AM SUDDENLY NO LONGER ABLE TO ATTEND AFTER BEING ACCEPTED?
Sellers should advise Tourism Australia as soon as possible if they are unable to attend the event. Cancellation fees will apply for ATE Live. If the cancellation is last minute, sellers should communicate with any buyers they have scheduled appointments with to let them know they are no longer able to attend. Attendance at ATE Online will be monitored.
WHAT IS THE ATE LUXE PROGRAM AND CAN I APPLY?
ATE Luxe will showcase Australia’s premium product offering, destination positioning and three-year Tourism Australia premium strategy to targeted global buyers. Luxe buyers will be invited to join us at their respective ATE Live or ATE Online event. As ATE Luxe will be one-way buyer preferencing, buyers will select which sellers are most appropriate to meet with, noting all sellers are eligible for meetings.