ATE25 will be held from Sunday 27 April to Thursday 1 May 2025 (inclusive) at the Brisbane Convention and Exhibition Centre (BCEC), in partnership with Tourism & Events Queensland, with support from Brisbane Economic Development Agency.

WHAT WILL ATE25 LOOK LIKE? 

Sellers will be allocated to booths within state and territory zones and buyers will move between appointments on the trade show floor.

WHO CAN ATTEND?

ATE brings together Australian tourism businesses and global distribution partners through scheduled appointments and networking events. We expect a high number of applications for ATE25 and will manage waitlists in line with the selection criteria to ensure quality appointment schedules. 

International buyers who are based in Australia or located overseas will be invited to apply for consideration to attend ATE25. 

WHAT IS THE COST TO ATTEND ATE25?

Visit the Buyer Participation Options for the cost to attend ATE25. 

WILL ACCEPTANCE FROM PREVIOUS ATE BE CARRIED FORWARD TO ATE25?

No prior acceptance will apply for ATE25. All delegates must complete a new application which will be assessed in line with the ATE25 Buyer Selection Criteria.

AM I GUARANTEED ACCEPTANCE AT THE EVENT?

No, applications will be assessed in line with the ATE25 Buyer Selection Criteria.

WHEN WILL I KNOW IF MY APPLICATION HAS BEEN ACCEPTED?

Tourism Australia will assess all applications and send out notifications of assessment in line with the key dates on the event website.

WHAT IF I CAN ONLY ATTEND SOME OF THE PROPOSED APPOINTMENT DAYS OR TIMES?

Participation in the event requires availability for the entire pre-scheduled appointment time. Exemptions can be made on a case-by-case basis by Tourism Australia. Please ensure any requests are submitted in writing. 

HOW MANY DELEGATES FROM MY ORGANISATION CAN ATTEND THE EVENT?

Buyer organisations can apply for consideration to have multiple buyer delegates attend the event. 

For ATE25, each buyer should be a primary delegate with their own appointment schedule. Approvals will be based on global buyers demand and space available.

ARE FLIGHTS AND ACCOMMODATION INCLUDED FOR ACCEPTED BUYERS TO ATTEND ATE25?

Tourism Australia is fully subsidising the cost of five nights’ accommodation from Sunday 27 April to Thursday 1 May 2025 inclusive for one primary buyer per organisation. Further information will be available following acceptances. 

Accommodation is only available to primary buyers located outside of Brisbane. 

International and domestic flights are not included in buyer participation for ATE25.

CAN I BOOK MY OWN ACCOMMODATION TO ATE25?

If you prefer to manage your own accommodation booking you may do so at your own cost. 

WHEN SHOULD I BOOK MY FLIGHTS?

It is recommended that you do not book your travel until you have been formally offered a place at the event. 

HOW LONG WILL THE APPOINTMENTS BE?

Appointments at ATE25 will be 15-minutes in duration with 3-minutes walk time between appointments.

HOW MANY APPOINTMENTS WILL I RECEIVE?

For ATE25 there will be approximately 84 pre-scheduled appointment slots and 10 free appointment slots. Appointment numbers are subject to change.

Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments as this is dependent on seller preferencing as well as exclusions selected. We strongly encourage all buyers to complete preferencing to ensure the best chance of receiving quality appointments. 

Further details on how to complete preferencing will be sent in February 2025. 

WHAT IF I DON’T GET AN APPOINTMENT WITH A SELLER I REALLY WANTED TO MEET WITH?

Once your appointment schedule is released, there will be a period of online messaging where you can contact any sellers you did not receive a pre-scheduled appointment with and try to find a suitable time to meet. 

We encourage buyers attending ATE25 to maximise their breaks – morning tea, lunch and afternoon tea, as well as the evening networking events to ensure they have connected with as many sellers as possible. 

CAN I EXCLUDE SELLERS THAT MAY NOT BE RELEVANT FOR ME TO MEET WITH?

Yes, buyers will be able to exclude any seller operation types that are not relevant in the preferencing process. Further details will be sent to accepted sellers ahead of preferencing opening in February 2025. 

WILL I GET A LIST OF ALL OF THE ATTENDEES AND CAN I CONTACT THEM OUTSIDE OF THE EVENT?

Yes, Tourism Australia will provide a Directory of Australian Sellers to all buyers so that you can communicate post event.

WHAT IF I AM SUDDENLY NO LONGER ABLE TO ATTEND AFTER BEING ACCEPTED?

Buyers should advise Tourism Australia as soon as possible if they are unable to attend the event. 

Cancellation fees will apply from 20 January 2025. Refer to the Buyer Key Dates for more information. 

If the cancellation is last minute, buyers should communicate with any sellers they have scheduled appointments with to let them know they are no longer able to attend. 

Attendance at ATE25 will be monitored.