SELLER KEY DATES
| ACTIVITY | DATE |
| Applications open | 8 October 2024 |
| Applications close | 1 November 2024 |
| Acceptances open | 3 December 2024 |
| Acceptances close and payment due | 17 January 2025 |
| Front panel images due | 31 January 2025 |
| Back panel images due | 14 February 2025 |
| Appointment preferencing opens | 17 February 2025 |
| Appointment preferencing closes | 7 March 2025 |
| Notification of booth allocation | 17 March 2025 |
| Deadline to add additional delegates, day delegates and event passes | 24 March 2025 |
| Schedule available and online messaging opens | 7 April 2025 |
| CANCELLATION FEES | DATE |
| 50% cancellation fee | From 20 January - 9 February 2025 |
| 100% cancellation fee | From 10 February 2025 |
*Dates are subject to change