SELLER FAQ

Thank you for your interest in attending ATE25. Please find below answers to some frequently asked questions. If you do not see an answer to your question below, contact us.

When and where is ATE25?

ATE25 will be held from Sunday 27 April to Thursday 1 May 2025 at the Brisbane Convention & Exhibition Centre (BCEC), in partnership with Tourism and Events Queensland, with support from Brisbane Economic Development Agency.

What will ATE25 look like?

Sellers will be allocated to booths within state and territory zones and buyers will move between appointments on the trade show floor.

Who can attend?

ATE brings together Australian tourism businesses with global distribution partners during scheduled business appointments and networking events. 

Applications will be reviewed in line with the selection criteria and in conjunction with state/territory tourism organisations to ensure quality appointment schedules.

How many delegates from my organisation can attend ATE25? 

There is no limit on the number of additional delegates you can bring from your organisation. Additional delegate passes do not include an appointment schedule. Please refer to Seller Participation Options for costs. 

HOW DO I REQUEST AN ADDITIONAL DELEGATE OR DAY/EVENT PASS?

You can request an additional delegate or day/event passes at the end of your primary seller application process. On the home page, click on the 'Register Additional Delegate or Day/Event Pass' button against a delegate's name or nominate a new contact. If you have already submitted your organisation's application, please contact us and we can revert your application to "In Progress" so that you can make the necessary changes. Additional delegate or day/event passes can also be purchased once your organisation has been accepted to attend ATE25. These passes can be purchased within the Seller Info Hub in line with the key dates.

Please note if your organisation is not accepted to attend ATE25, you will not be able to purchase additional delegate or day/event passes. 

Day passes will be available for each day of ATE25 until allocations are exhausted. It is recommended that you purchase day passes as early as possible to avoid disappointment. 

Am I guaranteed acceptance at the event? 

No, all applications will be assessed in line with the Seller Selection Criteria and Event Terms and Conditions.

When will I know if my application has been accepted and an offer received? 

Acceptances will be advised from 3 December 2024. Tourism Australia will assess all applications and send out notifications of assessments in line with the key dates.

When do I need to pay? 

Offers will be communicated from 3 December 2024 with payment required upon acceptance.

Are flights and accommodation included for sellers to attend ATE25? 

Accommodation and flights will be at the delegates’ own expense for ATE25.

When should I book flights?

It is recommended that you do not book your travel until you have been offered a place at the event.  

How long will the appointments be at ATE25? 

Appointments for ATE25 will be 15-minutes with a 3-minute walk time between appointments.

How many appointments will I receive at ATE25?

There are approximately 84 available pre-scheduled appointment slots and 10 free appointments. Appointment numbers are subject to change. 

Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments as this is dependent on buyer preferencing as well as exclusions selected. We strongly encourage all sellers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent in February 2025.

What if I don't get an appointment with a buyer I really wanted to meet with?

Once your appointment schedule is released, there will be a period of online messaging where you can contact any buyer that you did not secure a pre-scheduled appointment with to try and find a suitable time to meet. However, please keep in mind that buyer schedules are likely to be close to full. We encourage sellers to maximise their breaks – morning tea, lunch, afternoon tea, and the evening networking events – to ensure they have connected with as many buyers as possible. 

Can I exclude markets that may not be relevant for me to meet with?

Yes, sellers will be able to exclude any markets that are not relevant in the preferencing process. Further details will be sent to accepted sellers ahead of preferencing opening in February 2025.

Do I need to have Public Liability Insurance (PLI)? 

Yes, all participating sellers are required to have a current Public Liability Insurance with a minimum of AUD$10-million per occurrence to participate in a Tourism Australia Trade Event. Please ensure that your organisation meets this requirement as all applications with incomplete insurance details will be automatically waitlisted.

Do you have any tips for writing an organisation’s biography?

Biographies should not contain contact details and/or websites as this appears in the directories at the top of the page. All biographies should be written in the third person and be no more than 50 words. For more guidance on how to write your biography, view the style guide.