ATE CONTENT PROGRAM

During ATE Live, three content hubs on the trade show floor will host curated live content sessions for sellers. 

In addition to the content hubs, there will be an aviation panel discussion with senior airline and airport representatives during lunch on Tuesday..

If you can’t make a session, recordings will be available here from Wednesday 9 June.


TIMETABLE



INDIGENOUS HUB

Developing a Reconciliation Action Plan
Phil Lockyer, Head of Indigenous Affairs, Tourism Australia
Learn about the importance of the Reconciliation movement and what is required to develop a Reconciliation Action Plan. You'll gain an increased understanding of the key steps in developing a RAP, the value it can bring to your business and the impact a RAP will have on Indigenous communities and reconciliation. 

Indigenous protocols for your business 
Patricia Adjei, Head of First Nations Arts and Culture
Learn about Indigenous cultural protocols and how to incorporate them into your business. You'll know why they are important, who should conduct them, how they are connected to traditional cultural practice and how to connect to your local Indigenous community. 

Partnering with Indigenous communities
Peter Graham, Director, Sales & Partnerships, Voyages, Indigenous Tourism
Peter will share insights about building authentic and trusting partnerships with Indigenous communities. Discover the principles of engaging with Indigenous communities and how to ensure your values and objectives align in order to achieve mutually beneficial outcomes. 

Respecting cultural knowledge 
Darren Charlwood, Wiradjuri Cultural Educator, Sydney Botanic Gardens 
This session will unpack how your business can work with Indigenous artists and organisations in order to respect cultural knowledge and intellectual property when promoting Indigenous culture.


SUSTAINABILITY HUB

Business for good is good for business
Andrew Davies, CEO, B Lab Australia and Aotearoa NZ
Employees, investors and local communities are expecting businesses to do better. Because without business, we won't solve the biggest challenges facing our communities and the environment. Join Andrew Davies from B Lab to learn why business for good is good for your tourism business, the journey to improve your business sustainability and the benefits of joining the booming global movement of Certified B Corporations.

Ten steps to decarbonise your travel business  
Dr Susanne Etti, Environment Impact Specialist, Intrepid Travel
Many businesses know that decarbonising operations is the solution, but don’t know where to start. Intrepid Travel is a leader in sustainable travel and has been carbon neutral since 2010. They share hard-earned insights and a very practical approach to managing carbon. 

Reducing energy, water consumption and waste in tourism businesses – a practical approach
Natalija Baban, Senior Consultant, Ndevr Environmental
One of the first ways a business can approach a more sustainable operation is to tackle reducing energy, water consumption and waste in tourism businesses. This session is intended to show a practical approach to these challenges.

Becoming an Ethical Wildlife Tourism Leader
Dr Sally Sherwen, Director of Wildlife Conservation and Science, Zoos Victoria
The ethics and practice of working with wildlife in tourism are increasing on the radar as consumers make travel choices. Join Dr Sally Sherwen as she shares Zoos Victoria’s five fundamentals to become an ethical wildlife tourism leader. 


BUSINESS HUB

Safe Travels – Promoting Australia as a ‘safe’ destination to the rest of the world
Jessica Keen, Industry Development & Capability Manager, ATEC
When Australia opens the borders the international trade and consumer will want to know our destination has COVID ‘Safe’ Practices in place.  Join this session to learn how you can achieve and utilise the internationally recognised ‘Safe Travels’ badging for your business.

Are you ready to become a Market Specialist Host? 
Jessica Keen, Industry Development & Capability Manager, ATEC
The Host training series, brought to you by ATEC & Tourism Australia, explores key topics that are a must have for operators wanting to capture, impress and wow their international and domestic visitors. 

An introduction to the ATDW and optimising your listing 
Jan Hutton, CEO Australian Tourism Data Warehouse
The Australian Tourism Data Warehouse (ATDW) is Australia’s national product profile database, a tourism marketplace owned and funded by the state and territory tourism organisations. Creating and updating your profile in the ATDW is a free way to maximise the domestic and international visibility of your product, experience, business, event or tourism point of interest, ensuring it’s open for distribution to more than 250 distribution partners worldwide. Optimising your profile in one place will make sure your products look more attractive and can be found more easily across hundreds of sites, creating more exposure, more leads and more bookings.

Social media workshop 1 - Getting the basics right: Establishing your digital storefront 
Fiachra O'Grady & Noel Porras Leon, Facebook
Meet with Facebook to receive expert advice on maximising your presence on social media and ensuring you're set up for success. 

Social media workshop 2 - Investing in Paid Social: Building an effective advertising strategy
Fiachra O'Grady & Noel Porras Leon, Facebook
Hear top tips from Facebook to help get your social advertising strategy on track and make the most of your paid social investment. 

Show up and stand out with Google
Michelle Allen, Head of Travel, Google
Showing up when customers are searching online is more important than ever. This session is designed to help Travel and Tourism businesses on their digital journey and will highlight some of Google's free tools and travel specific resources.