ATE LIVE

ATE Live will be held from 6 to 9 June at the International Convention Centre Sydney (ICC Sydney). Attending ATE Live will be a great opportunity to reconnect with industry colleagues and meet face-to-face.

Who can attend?

Sellers may apply to attend one or both of the ATE Live and ATE Online events. Priority will be given to sellers who wish to attend both.

It is expected that seller demand for ATE21 will be high and we will endeavour to accept as many sellers as possible. To maintain the integrity of appointments and the seller/buyer ratio however, there will be a seller cap for the event. Please read more information about this in the seller participation options.

All delegates based in Australia should apply for ATE Live based on all domestic borders being open at the time of the event.

What will ATE look like?

This year’s trade show layout will be different to previous ATE events. Traditional seller booths will be replaced with networking areas defined by State and Territories, and appointments will take place throughout the trade show floor. 

As there will be more sellers than buyers attending the event, buyers will remain stationary while sellers will move between appointments. This change will save sellers considerable time in the lead up as well as delivering cost savings on booth design and imagery. The trade show will still have its great 'ATE' feel and all States and Territories will be on show to attendees.  

As planning progresses, we will share what ATE Live will look like.

Subsidised attendance for buyers and sellers