FAQ - SELLERS
When and where is ATE Live?
ATE Live will be held 6 to 9 June 2021 at the International Convention Centre Sydney. This will be for international buyers who are based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers.
When is ATE Online?
ATE Online will take place 10 to 17 June 2021, for all other international buyers who are unable to travel due to border restrictions.
Who can attend?
International buyers who are based in Australia or located in countries permitted to travel to Australia, and domestic buyers and frontline travel sellers may apply to attend in-person.
International buyers who are unable to travel to Australia may apply to attend the virtual event.
Sellers may apply to attend one or both of the ATE Live and ATE Online events. Priority will be given to sellers to wish to attend both.
How many appointments will I receive at ATE Live?
There are 67 available pre-scheduled appointment slots at ATE Live. Seller numbers will exceed buyers for this event. This means that sellers should not expect to receive more than 35 pre-scheduled appointments at ATE Live. Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments, as this is dependent on buyer preferencing as well as any blocking and exclusions selected. We strongly encourage all sellers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent on Monday 26 April.
How many appointments will I receive at ATE Online?
There are over 140 available pre-scheduled appointment slots at ATE Online. These appointments are split over multiple markets and sellers will have the opportunity to exclude any markets they are not interested in meeting with at the event.
As seller numbers will exceed buyers for this event, sellers should not expect to receive more than 50 pre-scheduled appointments at ATE Online.
Due to time zone limitations, the buyer to seller ratios will be significantly affected, particularly for North America and UK/Europe. You will have the opportunity to block out appointment times during the event.
What if I don’t get an appointment with a buyer I really wanted to meet with?
Once your appointment schedule is released, there will be a period of online messaging where you can contact any buyers you did not result in a pre-scheduled appointment with and try to find a suitable time to meet. As there will be more sellers than buyers in attendance, buyer schedules are likely to be full though so there may not be many available slots remaining.
We encourage sellers attending ATE Live to maximise their breaks – morning tea, lunch afternoon tea as well as the evening networking events to ensure they have connected with as many buyers as possible.
Sellers attending ATE Online should contact any buyers they were unable to meet with during the program and set up a time to meet outside of the event schedule.
Can I have multiple appointment schedules?
As there will be more sellers than buyers attending ATE21, seller appointment schedules will be capped at one schedule per seller organisation.
Can I exclude markets that may not be relevant for me to meet with?
Yes, sellers will be able to exclude markets that are not relevant in the preferencing process as per usual at an ATE event. Further details will be sent to accepted sellers ahead of preferencing opening.
Given the unprecedented challenges facing the tourism industry, participation in ATE21 is more important than ever to help with tourism recovery. ATE is an opportunity to stay connected with industry colleagues and keep Australia front-of-mind for international buyers and travellers. When the borders open, we need to be ready to welcome international visitors.
What is the cost to attend ATE21?
For this ATE only, Tourism Australia is fully subsidising participation fees for seller primary delegates. Tourism Australia is also subsidising three (3) nights' accommodation, from 6 to 8 June 2021 inclusive, for accepted seller primary delegates (one per organisation) based outside of Sydney.
How many sellers can attend ATE Live?
We expect demand for ATE Live to be high and we will endeavour to accept as many sellers as possible. We expect the buyer to seller ratio to be 1:2 and therefore to maintain a reasonable schedule of appointments there will be a seller cap for the event. Priority will be given to past attendees of ATE, sellers in bushfire affected areas and those who wish to attend both ATE Live and ATE Online.
What will ATE Live look like?
The trade show layout of ATE will be different to previous ATE events. Traditional seller booths will be replaced with networking areas defined by State and Territories, and appointments will take place throughout the trade show floor.
As there will be more sellers than buyers attending the event, buyers will be stationary and sellers will move between appointments. This significant change saves sellers the cost of booth design and imagery.
The trade show will still have its great 'ATE' feel and all State and Territories will be on show.
Will there be a Solutions Hub at ATE Live?
Yes, there will be a Solutions Hub for relevant sellers to participate in at ATE Live. Businesses that do not fit within the traditional framework of the ATE ‘seller’ or ‘buyer’ may apply to exhibit in the Solutions Hub. Qualifying businesses will offer solutions for the tourism industry in Australia for example; financial, marketing, education and digital organisations.
More information will be available soon.
Will acceptance for ATE20 be carried forward to ATE21?
No, selection criteria will apply for ATE21 and all delegates must complete a new application which will be assessed in line with the ATE21 selection criteria.
Am I guaranteed acceptance at the event?
No, all applications will be assessed in line with the ATE21 selection criteria and seller terms and conditions.
When will I know if my application has been accepted?
Tourism Australia will assess all applications and send out notifications of assessment in line with the key dates on the event website.
Does my organisation have to attend both the ATE Live and ATE Online events?
No, you can apply to attend one or both of the ATE Live and ATE Online events. Priority will be given to sellers who wish to attend both.
Please apply for ATE Live based on the assumption that all domestic borders will be open at the time of the event.
What if I can only attend some of the proposed appointment days or times of ATE Live?
Ideally sellers should be available for the duration of the event, however as there are more sellers than buyers in attendance, this year sellers will be able to block times in their schedule should they be unavailable for a small portion of the event. Further information will be sent to accepted sellers following offer acceptance.
How many delegates from my organisation can attend the event?
Accepted sellers have an opportunity to add additional delegates to their application. Additional seller delegate spaces at ATE Live will be capped at one per application and incur a participation fee of AUD$1,000. Accommodation is not included. The deadline to add additional seller delegates for ATE Live is 14 May, with payment required after this date. After 14 May, sellers may be able to request further additional delegate passes subject to remaining capacity.
Please note, as this year’s trade show layout will be different to previous ATE events, additional seller delegates will not be able to join their primary seller delegate on appointments with buyers at ATE Live, due to limited seating options at buyers' tables. They can however replace the primary seller delegate for the duration of an appointment.
Additional seller delegate spaces at ATE Online are not capped and are free of charge. Additional seller delegates at ATE Online will be able to join appointments through the virtual event platform. Further instructions on this will be provided at a later stage.
Multiple delegates can participate in ATE Online to share the one appointment schedule. The delegate/s attending ATE Online can be different from those attending ATE Live.
Are flights and accommodation included for sellers to attend ATE Live?
Tourism Australia is subsidising the cost of three nights’ accommodation, from 6 to 8 June 2021 inclusive, for seller primary delegates (one per organisation based outside of Sydney) accepted to attend ATE Live. Further booking information will be available early May. Sellers are responsible for the cost of flights/travel to Sydney.
Accommodation will not be provided for seller additional delegates.
When should I book flights?
It is recommended you do not book your travel until you have been offered and formally accepted a place at the event.
Should I apply to attend ATE Live, even if some domestic border restrictions may currently be in place?
Yes, apply to attend ATE Live based on the assumption that all domestic borders will be open at the time of the event.
Tourism Australia is planning for all scenarios including all, partial and no domestic borders opening. Delegates will be kept informed of any necessary changes to the event and your participation as planning progresses.
What if domestic borders close and I am not permitted to travel?
Tourism Australia is planning for all scenarios including all, partial and no domestic borders opening. Delegates will be kept informed of any necessary changes to the event as planning progresses.
I am based internationally; can I travel to Australia and quarantine in a hotel for 14 days then attend ATE Live?
No, ATE Live will only be open to delegates from countries that are permitted to enter Australia.
I am physically able to attend ATE Live however I would rather participate in ATE Online only. Can I do this?
Yes, you can participate in the online event only, however you will miss out on meeting with the buyers who attend the live event.
Can I attend ATE Live virtually?
No, this is not an attendance option.
What will happen if COVID-19 restrictions limit the number of attendees able to attend events?
Tourism Australia is planning for all scenarios for ATE21 and is working closely with ICC Sydney to ensure all COVID-safe requirements are met.
What if I am suddenly no longer able to attend after being accepted?
Sellers should advise Tourism Australia as soon as possible if they are unable to attend the event. Cancellation fees may apply for ATE Live where costs have been incurred for accommodation / additional delegate passes.
If the cancellation is last minute, sellers should communicate with any buyers they have scheduled appointments with to let them know they are no longer able to attend. Attendance at ATE Online will be monitored.
Will there be an ATE Media Program in 2021?
There will not be an ATE Media Program in 2021. Tourism Australia will support suitable event formats for media and Australian exhibitors to meet in the coming year, such as TravMedia’s Virtual International Media Marketplace events (held in Australia and in a number of Tourism Australia’s key markets globally). Tourism Australia is also engaging with domestic and international media (Australia-based contributors) via its Media Hosting Program, which showcases Australian tourism industry operators in all states and territories.
What is the ATE Luxe program and can I apply?
Tourism Australia is trialling a new luxury program across both ATE Live and ATE Online. ATE Luxe will showcase Australia’s premium product offering, destination positioning and three-year Tourism Australia premium strategy to targeted global buyers. Luxe buyers will be invited to join us at their respective ATE Live or ATE Online event. As ATE Luxe will be one-way buyer preferencing, buyers will select which sellers are most appropriate to meet with, noting all sellers are eligible for meetings.