MEDIA Post FAMILIARISATION PROGRAM
CHOOSE FROM 12 ITINERARIES
There's never been a better time to discover the magic of Australia and we can't wait to welcome you to Melbourne/Narrm. Experience world class food and wine, meet engaging characters and friendly wildlife, connect with fascinating culture and explore breathtaking nature, on a pre or post famil as part of Tourism Australia's ATE24 Media Program.
Crafted by Australia's State and Territory Tourism Organisations (STOs), the Program's famil itineraries showcase the diversity of Australia's newest tourism products, revealing the hidden wonders of our beloved icons and what makes Australia so special.
Please note: All participating media are required to attend one pre or post-famil program in Victoria. Media also have the opportunity to include an additional pre or post famil program from another STO as part of their itinerary. Spaces on famils are limited so register your preference as early as possible.
Note: famils and itineraries are subject to change.
Victoria
Culinary Discovery Melbourne & Yarra Valley
Dates: Tuesday 21 May – Friday 24 May
Days: 4
Location: Melbourne and Yarra Valley
Embark on a mouth-watering Melbourne adventure, igniting your taste buds and cultural curiosity. Begin with a coffee immersion, savour iconic Lune croissants, and dine with chef Andrew McConnell at Cutler & Co. Immerse yourself in indigenous and Filipino flavours. Explore First Peoples history at the Koorie Heritage Trust. Then, journey to the Yarra Valley for premium tastings of both food and wine. This whirlwind odyssey is a sensory feast, promising unforgettable experiences, from culinary delights to cultural discoveries.
Gippsland Gastronomy - Farm to Plate
Dates: Tuesday 21 May – Friday 24 May
Days: 4
Location: Gippsland
Embark on an East Gippsland epicurean adventure, savouring a journey filled with delightful culinary experiences centred around the farm to plate philosophy. Your journey includes a scenic flight, a cycle tour spotting koalas on Raymond Island, and feasting at local culinary gems. Dive into the world of regenerative farming, meeting passionate local producers dedicated to the paddock to plate ethos. Soothe your senses at Metung Hot Springs, venture into Tarra Bulga National Park, and sip on Gippsland wines. It's a farm-to-plate culinary voyage you won't soon forget, celebrating the essence of local food and sustainability.
Great Grampians Escape
Dates: Tuesday 21 May – Friday 24 May
Days: 4
Location: Grampians National Park
Get set for an exhilarating Grampians adventure! Begin in Melbourne's vibrant laneways, then plunge into the wild. BBQ dinners with kangaroos and emus await. Sip local wines amid stunning vistas and explore the Royal Mail Hotel's conservation programs. Enjoy glamping and wake to the soothing sounds of Australian wildlife. For the grand finale, soar in a helicopter to Mount William Station, an historic cattle and sheep station, for an unforgettable overnight experience. The Grampians showcases nature at its finest.
Nature at Your Fingertips
Dates: Tuesday 21 May – Friday 24 May
Days: 4
Location: Great Ocean Road
Discover nature, wildlife and culinary delights on one of the world’s most scenic drives, the Great Ocean Road. Meet unique wildlife roaming free in a stunning bushland environment overlooking the ocean and meet the people who are producing some of the Great Ocean Road’s best gourmet food and drink. Experience the sheer magnificence of the 12 Apostles from both land and air and explore the rich heritage of the Budj Bim Cultural Landscape with a guided tour. Immerse yourself in the cultural treasures of this UNESCO World Heritage-listed site and gain a profound understanding of its significance.
Wine, Dine & Unwind – Savouring Victoria's Best
Dates: Tuesday 21 May – Friday 24 May
Days: 4
Location: Melbourne and Mornington Peninsula
Set out on an enchanting coastal and culinary journey that is tailor-made for the ultimate food enthusiasts. Your adventure unfolds in Geelong, as you explore the picturesque Bellarine Peninsula, venture into the sea with a local mussel farmer, and set sail for Sorrento, where starlit bathing and luxury glamping await. Back in Melbourne, delight in unique food experiences, including indigenous cuisine, and discover the artistry behind the renowned Lune croissants. This adventure guarantees you'll enjoy a perfect mix of Victorian culture and premium food and wine experiences.
Australian capital territory
Canberra: A Different Kind of Capital
Dates: Tuesday 21 May - Friday 24 May
Days: 4
Location: Canberra
VisitCanberra is excited to welcome you to Australia’s capital, Canberra! Discover Canberra, a capital city unlike any other. Come for the iconic museums and galleries and stay for the hidden gems and unexpected moments. The perfect place for a short stay, Canberra will delight you with diverse activities, all within easy reach. Wake beside a lion, explore a thriving cool-climate wine region, arise to balloon rides at dawn, and appreciate world-class art collections and natural beauty on your doorstep. Get to know the real Canberra and discover more than you came for.
New south wales
Feel inspired by Sydney’s creativity
Dates: Tuesday 21 May - Saturday 25 May
Days: 5
Location: Sydney/Warrane
Experience the iconic Sydney; from the Sydney Opera House to the Sydney Harbour Bridge, and even Bondi Beach. Then get set to welcome Vivid Sydney - Australia’s largest event and the pioneer of light-based art and culture festivals in the Asia-Pacific region – kicking off three weeks of festival fun on the 24th May. The Vivid Sydney 2024 Program will assemble some of the world’s most innovative artists, talented music makers, thought leaders and the significant contribution of First Nations peoples and cultures to the creative industries.
Northern territory
Journey Through Dreamtime: Kakadu and Arnhem Land Cultural Adventure
Dates: Tuesday 21 May - Saturday 25 May
Days: 5
Location: Kakadu National Park and Arnhem Land
Embark on an exclusive expedition with Venture North, exploring Northern Australia's Top End in a luxury 4WD vehicle. Discover UNESCO-listed Kakadu National Park, staying in the new Yellow Water Villas with private verandas and outdoor baths. Dive into Aboriginal culture at Injalak Arts Centre, exploring ancient rock art sites guided by experts. Experience barefoot luxury glamping at Cobourg Coastal Camp, indulging in fresh seafood and cruising the Marine Park. This unique adventure offers a rare chance to immerse in the untamed beauty and heritage of Northern Australia. Join us for an extraordinary journey through this captivating landscape.
queensland
The tale of two cities - luxury hotels, reef and dining
Dates: Tuesday 21 May - Saturday 25 May
Days: 5
Location: Brisbane/Meanjin and North Queensland
The secret’s out: Queensland’s home to not one but two new five-star hotels. First, head north to the largest urban centre in Queensland’s north, Townsville and stay at the new five-star hotel, Ardo. Spark your curiosity in one of the most famous World Heritage-listed wonders, the Great Barrier Reef. From here, head south to Queensland’s capital city and be one of the first to stay at the highly-anticipated Queen’s Wharf precinct – a $3.6 billion world-class integrated resort on the river’s edge. Get to know Brisbane through a curated Indigenous experience, dining and art. It's time to discover what these two incredible cities have to offer!
South Australia
South Australia Outback Wonders
Dates: Tuesday 21 May - Friday 24 May
Days: 4
Location: Flinders Ranges
Explore 600 million years of Australian history in the Flinders Ranges. Explore the Nilpena Ediacara National Park, where evidence of Earth’s first multicellular life can be found. Gaze up at a billion stars in Australia’s only Dark Sky Sanctuary at Arkaroola’s Ridgetop Sleepout, and learn about the Adnyamathanha peoples and their connection to this extraordinary landscape.
Tasmania
Tasmanian cultural expedition
Dates: Tuesday 21 May - Saturday 25 May
Days: 5
Location: Launceston and surrounds
Connect deeply with Tasmanian Aboriginal culture. Luxuriate in Launceston, then embark on a journey of discovery in north-east Tasmania. Award-winning wukalina Walk is a palawa-owned multiday coastal hiking trip: experience cultural activities and traditional foods amongst enchanting bushland and coastline. Fly over epic mountains to the rugged west coast, then glide along the Gordon River into pristine protected wilderness. Soar southward to Hobart for fine waterfront dining. Immerse in historical stories with palawa-led takara nipaluna: a walking tour tracing a route taken by the Aboriginal resistance in 1832. This island is a place to enrich and deepen your cultural understanding.
western Australia
Dreamy ancient outback adventures in the Kimberley
Dates: Tuesday 21 May - Friday 24 May
Days: 4
Location: Kimberley
Where ancient Aboriginal culture, landscapes and nature abound, the east region of the Kimberley is the most awe-inspiring wilderness adventure in the world. Marvel at the towering 350 million year old domes of the Bungle Bungle Range in World Heritage listed Purnululu National Park, discover Aboriginal art, hike to hidden gorges and waterfalls, soak in natural hot springs and soar above the rugged red landscapes and thundering waterfalls on a scenic helicopter flight. You’ll be dreaming of this Kimberley adventure for years to come.