EXHIBITOR SELECTION CRITERIA 

Exhibitors can participate in the Australian Tourism Exchange (ATE24) Media Program (Event) as either a:

  1. Tourism product or service; or
  2. Public Relations agency or Public Relations sole operator representing an Australian tourism product or service; or
  3. State, Territory or Regional tourism organisation (or other relevant industry member).

To be considered as a participant at the Event, you must demonstrate to Tourism Australia (TA) that you meet the Exhibitor selection criteria and provide the necessary supporting materials by the exhibitor key dates specified on the website. TA will review your submitted application and assess whether you meet the Exhibitor selection criteria before you are formally offered a place to attend.

SELECTION CRITERIA

All products and experiences, Regional Tourism Organisations and Industry Associations applying to exhibit at a TA trade event, must demonstrate in their application that they comply with each of the following selection criteria. TA reserves the right to waive any of these criteria at its discretion and/or amend or reject any product or experience, which is inconsistent with the criteria.  

The mandatory requirements for exhibitor companies are as follows:

  1. Must be an Australian registered company paying applicable taxes in Australia;
  2. The ability of your product to be booked and commission paid at the appropriate industry levels, relevant to the distribution system employed; 
  3. Tourism as the main focus of your business;
  4. Confirmation from the relevant State or Territory Tourism Organisation (STO) as to whether your product or experience is appropriate for the event.  Where your product or experience is a "national" product or experience, confirmation will be sought from the STO with which you deal the most (in the case of international marketing) or TA;  
  5. Endorsement of your product or experience as internationally active in the relevant market by an STO or TA which may include evidence of:
    • Completion of your state or territory trade ready or ATEC market readiness program;
    • Attendance at more than one physical or virtual international trade event in the past year;
    • Involvement in an international marketing campaign with your STO or TA;
    • Involvement with TA’s International Media Hosting Program (IMHP);
    • Involvement with TA or STO trade and/or media famils;
    • Evidence of international marketing either via individual initiatives or via offshore wholesalers;
    • Availability of relevant wholesale and retail rates for your product or experience available by the start of the trade event;
    • Endorsement and approval by the STO relevant to the product application exhibit area
  6. Preference will be given to businesses with a unique storytelling proposition relevant to consumer travel and lifestyle media, particularly any new products/experiences with ability to drive global media coverage;
  7. Preference is for Exhibitors to possess a multi-state offering targeting a broad High Yield Traveller audience and not a niche market segment;
  8. Tourism Australia reserves the right to preference operators that align with campaign objectives and activity and the core destination pillars of Indigenous, Sustainability, Luxury and Working Holiday Makers;
  9. Proven evidence of international marketing and PR activity either via individual initiatives or via offshore wholesalers;
  10. Availability of relevant wholesale and retail rates for your product or experience available by the start of the trade event;
  11. Endorsement and approval by the STO relevant to the product application exhibit area;
  12. Approved creditor status with Tourism Australia including, without limitation, no bad debts;
  13. Own website and/or availability of your product or experience by an alternative distribution channel. 

Please refer to the Tourism Australia Event terms and conditions for full considerations applied.

SELECTION PROCESS

TA reserves the right to select the appropriate products for the relevant market for the Event and where required consult with the relevant STO before making its decision. Consideration will be given to the following important factors during the selection/assessment process of products and experiences:

  • A mix of products and experiences are represented to ensure media satisfaction;
  • Priority will be given to businesses with new and/or unique product offerings which will peak consumer media interest and drive global media coverage;
  • Proven strategy for international markets;
  • Level of demonstrated experience in handling international tourists/media; and
  • Consistency with the objectives of the Event and the objectives of TA and TA’s obligations.

If the number of companies meeting the selection criteria exceeds supply for the Event, TA has the right to apply any or all of the following:

  • Preference given to regions with a high dependency on international tourism;
  • New products and experiences
  • Category and geographic limits in order to maintain a balanced representation of product; 
  • 'First in best dressed' limit based on the date an application is submitted prior to the deadline; and
  • Consultation with the relevant STO to determine those who will be accepted.

Please note: 

  • Parent companies: Due to the limited places available, TA reserves the right to decline individually managed products including hotel properties that are subsidiaries of a parent company. This includes franchisee properties.
  • Product Representation Companies: If a Product Representation Company (PRC) represents a sole product that is attending in its own right, the PRC is not eligible to attend the Event. PRCs that represent multiple products are not permitted to represent a product that is exhibiting at the event in their own right.
  • Delegate: Your nominated representative/s including any additional delegates must be directly employed or contracted by you. TA reserves the right to ask any delegate to provide evidence they are directly employed by the company. Where it is identified that a nominated representative is not a direct employee of the exhibiting company prior to the Event, the delegate will be cancelled from the company's application.

TA reserves the right to not consider any applications or part thereof submitted after the application deadline for the event.

CANCELLATION OF PARTICIPATION

TA reserves the right to:

  • Cancel the participation of an organisation that has an outstanding account with TA and/or the payment of which has not been cleared 60 working days prior to the commencement of the Event. You acknowledge that if this should occur, you have no right of action, claim, proceeding or demand against TA for such cancellation;
  • Cancel the participation of such an organisation despite the fact that TA has accepted deposit funds from that organisation; and
  • Apply cancellation fees as per the dates published on the website, which are enforceable at the time an exhibitor accepts TA’s offer to participate in the ATE24 Media Program. 

If after offer acceptance, you are no longer able to attend the Event, you must as soon as practicable, advise Tourism Australia in writing. Tourism Australia will be monitoring no-shows to appointments and no-shows may impact attendance at future Tourism Australia events.

EVENT TERMS AND CONDITIONS 

Please refer to the Tourism Australia Event terms and conditions for full considerations applied.