MEDIA PRE FAMILIARISATION PROGRAM
CHOOSE FROM 12 ITINERARIES
There's never been a better time to discover the magic of Australia and we can't wait to welcome you to Melbourne/Narrm. Experience world class food and wine, meet engaging characters and friendly wildlife, connect with fascinating culture and explore breathtaking nature, on a pre or post famil as part of Tourism Australia's ATE24 Media Program.
Crafted by Australia's State and Territory Tourism Organisations (STOs), the Program's famil itineraries showcase the diversity of Australia's newest tourism products, revealing the hidden wonders of our beloved icons and what makes Australia so special.
Please note: All participating media are required to attend one pre or post-famil program in Victoria. Media also have the opportunity to include an additional pre or post famil program from another STO as part of their itinerary. Spaces on famils are limited so register your preference as early as possible.
Note: famils and itineraries are subject to change.
Victoria
Culinary Discovery Melbourne & Yarra Valley
Dates: Wednesday 15 May – Friday 17 May
Days: 3
Location: Melbourne and Yarra Valley
Embark on a mouth-watering Melbourne adventure, igniting your taste buds and cultural curiosity. Begin with a coffee immersion, savour iconic Lune croissants, and dine with chef Andrew McConnell at Cutler & Co. Immerse yourself in indigenous and Filipino flavours. Explore First Peoples history at the Koorie Heritage Trust. Then, journey to the Yarra Valley for premium tastings of both food and wine. This whirlwind odyssey is a sensory feast, promising unforgettable experiences, from culinary delights to cultural discoveries.
Gippsland Gastronomy - Farm to Plate
Dates: Tuesday 14 May – Friday 17 May
Days: 4
Location: Gippsland
Embark on an East Gippsland epicurean adventure, savouring a journey filled with delightful culinary experiences centred around the farm to plate philosophy. Your journey includes a scenic flight, a cycle tour spotting koalas on Raymond Island, and feasting at local culinary gems. Dive into the world of regenerative farming, meeting passionate local producers dedicated to the paddock to plate ethos. Soothe your senses at Metung Hot Springs, venture into Tarra Bulga National Park, and sip on Gippsland wines. It's a farm-to-plate culinary voyage you won't soon forget, celebrating the essence of local food and sustainability.
Great Grampians Escape
Dates: Tuesday 14 May – Friday 17 May
Days: 4
Location: Grampians National Park
Get set for an exhilarating Grampians adventure! Begin in Melbourne's vibrant laneways, then plunge into the wild. BBQ dinners with kangaroos and emus await. Sip local wines amid stunning vistas and explore the Royal Mail Hotel's conservation programs. Enjoy glamping and wake to the soothing sounds of Australian wildlife. For the grand finale, soar in a helicopter to Mount William Station, an historic cattle and sheep station, for an unforgettable overnight experience. The Grampians showcases nature at its finest.
Nature at Your Fingertips
Dates: Tuesday 14 May – Friday 17 May
Days: 4
Location: Great Ocean Road
Discover nature, wildlife and culinary delights on one of the world’s most scenic drives, the Great Ocean Road. Meet unique wildlife roaming free in a stunning bushland environment overlooking the ocean and meet the people who are producing some of the Great Ocean Road’s best gourmet food and drink. Experience the sheer magnificence of the 12 Apostles from both land and air and explore the rich heritage of the Budj Bim Cultural Landscape with a guided tour. Immerse yourself in the cultural treasures of this UNESCO World Heritage-listed site and gain a profound understanding of its significance.
Wine, Dine & Unwind – Savouring Victoria's Best
Dates: Tuesday 14 May – Friday 17 May
Days: 4
Location: Melbourne and Mornington Peninsula
Set out on an enchanting coastal and culinary journey that is tailor-made for the ultimate food enthusiasts. Your adventure unfolds in Geelong, as you explore the picturesque Bellarine Peninsula, venture into the sea with a local mussel farmer, and set sail for Sorrento, where starlit bathing and luxury glamping await. Back in Melbourne, delight in unique food experiences, including indigenous cuisine, and discover the artistry behind the renowned Lune croissants. This adventure guarantees you'll enjoy a perfect mix of Victorian culture and premium food and wine experiences.
Australian capital territory
Discover Australia’s Capital, Canberra
Dates: Tuesday 14 May - Friday 17 May
Days: 4
Location: Canberra
VisitCanberra is excited to welcome you to Australia’s capital, Canberra! Discover Canberra, a capital city unlike any other. Come for the iconic museums and galleries and stay for the hidden gems and unexpected moments. The perfect place for a short stay, Canberra will delight you with diverse activities, all within easy reach. Wake beside a lion, explore a thriving cool-climate wine region, arise to balloon rides at dawn, and appreciate world-class art collections and natural beauty on your doorstep. Get to know the real Canberra and discover more than you came for.
New south wales
Feel new on the South Coast
Dates: Tuesday 14 May - Friday 17 May
Days: 4
Location: South Coast
Take a trip just 3.5 hours south of Sydney/Warrane but feel a world away from the hustle and bustle of New South Wales’ harbour city. Where the world slows down: The South Coast life is lived at a slower pace here – a general feeling of taking time to appreciate what you see when the world stops a little. We can’t think of a better place to disconnect than the endless curves of sand, the striking swathes of green, the oyster shacks, the cafes where local produce shines, the world-class wineries, the marine reserves, and the enchanting towns.
Northern territory
Red Centre Revelations: An Art & Culture Expedition
Dates: Monday 13 May - Friday 17 May
Days: 5
Location: Red Centre
Embark on a captivating road trip through Northern Territory's cultural tapestry. Explore the rustic Red Centre in Alice Springs, Uluru, and Kings Canyon, where ancient stories blend with modern creativity. Witness vibrant Indigenous art, modern light displays, and enchanting stargazing under the Southern Hemisphere's celestial wonders. Guided by expert Anna Dakin, indulge in high-end accommodations, exclusive tours, and Anna’s ‘Paint by Night’ experience beneath the West MacDonnell Ranges. This curated journey offers profound insights into Australia's diverse artistic landscape. Join us for an unforgettable adventure, leaving with cherished memories of this vibrant heritage.
queensland
World Class Brisbane
Dates: Monday 13 May - Friday 17 May
Days: 5
Location: Brisbane/Meanjin, the Great Barrier Reef and the Scenic Rim
Welcome to the River City, Brisbane. Be one of the first to stay at the highly-anticipated Queen’s Wharf precinct – a $3.6 billion world-class integrated resort on the river’s edge. Dine in award-winning restaurants and see South Bank’s world-class galleries that are free to wander. Venture out on a day-trip to Lady Elliot Island, one of the southernmost islands on the Great Barrier Reef. Spend the day snorkelling the reef, exploring on ranger-led tours, kayaking and more. Experience the lush Scenic Rim, where welcoming country towns, farm gates, paddock-to-plate restaurants and wineries are ready to be explored.
South Australia
Ultimate Luxe South Australia
Dates: Monday 13 May - Friday 17 May
Days: 5
Location: Kangaroo Island
South Australia delivers the best of Australia in one place. This one-stop destination is a must-visit for world-class food and wine, spectacular scenery and wildlife in the wild experiences. Explore the rugged beauty of South Australia in sublime luxury. This luxe itinerary will allow guests to experience the highly anticipated reopening of Southern Ocean Lodge on Kangaroo Island, followed by a stay at the exquisite Sequoia Lodge in the Adelaide Hills.
Tasmania
A taste of the Tasmanian wilderness
Dates: Tuesday 14 May - Friday 17 May
Days: 4
Location: Launceston and surrounds
Relish adventure and a vibrant food scene in northern Tasmania. Discover why Launceston is a UNESCO City of Gastronomy: this region yields world-class sparkling wine, farm-fresh produce and distinctive spirits. Enjoy a night in Australia’s third-oldest city, then connect with gourmet producers along the tasting trail. Explore the majestic Cradle Mountain-Lake St Clair National Park and encounter Tasmanian wildlife beneath the stars, then fly to the lush Tamar Valley for cool-climate wines and paddock-to-plate dining. Spend an evening in Launceston for more foodie bliss, heritage, and culture. If you’re wild at heart with adventurous tastebuds, northern Tasmania is for you.
western Australia
The otherworldly colours and coastlines of Esperance
Dates: Monday 13 May - Friday 17 May
Days: 5
Location: Perth/Boorloo and Esperance
Home to spectacular coastlines, pink lakes and sunbathing kangaroos on beaches, Esperance in WA’s Golden Outback region offers an otherworldly outback adventure with colours so captivating you’ll think you’re in a dream. Enjoy a 4WD adventure along Australia’s whitest beach and say hello to the kangaroos, cruise the islands of the Recherche Archipelago spotting dolphins and sea lions, fly over pink lakes, sample local brews, experience a working farm and visit a traditional outback Australian pub. A dreamy adventure awaits in one of the most insta-worthy locations on Earth.