EVENT PROGRAM
Over four days, exhibitor and media delegates will have the opportunity to conduct scheduled business appointments during International Media Marketplace, attend press updates, participate in key networking events, and experience Australia's tourism offerings first-hand through pre- and post-event familiarisations.
| Friday 17 May | ||
| All day | Pre Familiarisation Tours Arrivals | Media only |
| 5:00pm - 8:00pm | Welcome Drinks (Optional) | Media only |
| Saturday 18 May | ||
| 8:30am - 9:00am | Welcome to Country Birrarung Marr | Media only |
| 9:30am - 12:00pm | State Tourism Organisation (STO) Showcase Zinc at Fed Square | Media, STOs |
| 12:30pm - 2:00pm | Hosted Lunch Victoria by Farmer's Daughters | Media, STOs |
| 6:00pm - 9:00pm | Media Event Reine & La Rue | Media, STOs, Exhibitors |
| Sunday 19 May | ||
| 9:00am - 4:30pm | International Media Marketplace (IMM) The Ritz-Carlton, Melbourne | Media, STOs, Exhibitors |
| 4:30pm - 5:30pm | IMM Networking Drinks The Ritz-Carlton, Melbourne | Media, STOs, Exhibitors |
| From 5:30pm | Free evening | Media, STOs, Exhibitors |
| Monday 20 May | ||
| 8:30am - 8:45am | ATE24 Official Welcome Melbourne Convention and Exhibition Centre | Media only |
| 9:15am - 10:15am | Tourism Australia & Visit Victoria Press Conference Melbourne Convention and Exhibition Centre | Media only |
| 10:15am - 11:15am | Access to the ATE24 Tradeshow Floor | Media only |
| 11:30am - 4:30pm | Melbourne Day Familiarisations | Media only |
| 6:00pm - 9:00pm | ATE Welcome Event John Cain Arena | Media only |
| Tuesday 21 May | ||
| All day | Post Familiarisation Tours Departures | Media only |
Program is subject to change.