Buyer familiarisation program
Discover Adelaide and South Australia
The South Australian Tourism Commission welcomes ATE26 to Adelaide.
In South Australia, any which way you turn, you’re met with the moments that make travel and life meaningful. It’s a place that is abundant with the simple pleasures of life. Our many regions offer a range of diverse natural, culinary and cultural experiences, from rugged outback landscapes and pristine coastlines to vibrant city life and renowned wine regions.
We want you to experience it for yourself, let us show you around!
Applications for pre- and post- ATE26 familiarisations will be open Monday, 1 December 2025.
Pre-famil selection
Itineraries range from 1 to 5 nights in length and are available from 5-10 May 2026.
Post-famil selection
Itineraries range from 1 to 4 days in length and are available from 15-18 May 2026.
STO contacts
To register your interest for famil opportunities in other States and Territories, please contact:
Australian Capital Territory Laura Raine Assistant Director, Partnerships and Distribution Email: laura.raine@act.gov.au | New South Wales Claudia Renner |
Northern Territory Chella Armstrong | |