Buyer FAQ

ATE26 will be held from Sunday, 10 May to Thursday, 14 May 2026 at the Adelaide Convention Centre (ACC), in partnership with the South Australian Tourism Commission (SATC).

What will ATE26 look like?

Sellers will be allocated to booths within state and territory zones and buyers will move between appointments on the trade show floor.

Who can attend?

ATE brings together Australian tourism businesses and global distribution partners through scheduled appointments and networking events. We expect a high number of applications for ATE26 and will manage waitlists in line with the buyer selection criteria to ensure quality appointment schedules. 

International buyers who are based in Australia or located overseas will be invited to apply for consideration to attend ATE26. 

What is the cost to attend ATE26?

Visit the buyer participation options for the cost to attend ATE26. 

Will acceptance from previous ATE's be carried forward to ATE26?

No prior acceptance will apply for ATE26. All delegates must complete a new application which will be assessed in line with the ATE26 buyer selection criteria.

Am I guaranteed acceptance at the event?

No, applications will be assessed in line with the ATE26 buyer selection criteria and event terms and conditions.

When will I know if my application has been accepted?

Tourism Australia assesses all applications to ensure quality appointment schedules. A notification of the outcome of your application will be sent via email to the primary delegate registered to attend in line with key dates.

What if I can only attend some of the proposed appointment days or times?

Participation in the event requires mandatory attendance for the entire four ( 4 ) days of pre-scheduled appointment times. Exemptions can be made on a case-by-case basis by Tourism Australia. Please ensure any requests are submitted in writing at time of acceptance. 

How many delegates from my organisation can attend the event?

Buyer organisations are permitted to apply for multiple primary delegates to attend the event. Each primary buyer should have their own appointment schedule.

Are flights and accommodation included for accepted buyers to attend ATE26?

Tourism Australia is fully subsidising the cost of five nights’ accommodation from Sunday, 10 May to Thursday, 14 May 2026 inclusive for one primary buyer per organisation. Further information will be available following acceptances. 

Accommodation is only available to primary buyers located outside of Adelaide. As an exception, if multiple primary Australian based buyers from the same organisation are approved to attend ATE26, only one buyer will receive accommodation.

Flights are not included in buyer participation for ATE26.

Can I book my own accommodation to ATE26?

If you prefer to manage your own accommodation booking you may do so at your own cost. 

When should I book my flights?

It is recommended that you do not book your travel until you have been formally offered a place to attend the event. 

How long will the appointments be?

Appointments at ATE26 will be 15-minutes in duration with 3-minutes walk time between appointments.

How many appointments will I receive?

For ATE26 there will be approximately 84 pre-scheduled appointment slots and 10 free appointment slots. Appointment numbers are subject to change.

Tourism Australia cannot guarantee a minimum number of pre-scheduled appointments as this is dependent on seller preferencing as well as exclusions selected. We strongly encourage all buyers to complete preferencing to ensure the best chance of receiving quality appointments. Further details on how to complete preferencing will be sent in line with key dates. 

What if I don't get an appointment with a seller I really wanted to meet with?

Once your appointment schedule is released, there will be a period of online messaging where you can contact any sellers you did not receive a pre-scheduled appointment with and try to find a suitable time to meet. 

We encourage buyers attending ATE26 to maximise their breaks – morning tea, lunch and afternoon tea, as well as the evening networking events to ensure they have connected with as many sellers as possible. 

Can I exclude sellers that may not be relevant for me to meet with?

Yes, buyers will be able to exclude seller operation types that are not relevant in the preferencing process. Further details will be sent to accepted buyers ahead of preferencing opening in line with key dates. 

Will I get a list of all of the attendees and can I contact them outside of the event?

Yes, Tourism Australia will provide a Directory of Sellers to all buyers so that you can communicate post event.

What if I am suddenly no longer able to attend after being accepted?

Buyers should advise Tourism Australia as soon as possible if they are unable to attend the event. 

Refer to the buyer key dates for any applicable cancellation fees. 

If the cancellation is last minute, buyers should communicate with any sellers they have scheduled appointments with to let them know they are no longer able to attend. 

Attendance at ATE26 will be monitored.